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A Costly Demand Gen Mistake: Not Nurturing Content Syndication Leads
Intent data — used by both marketing teams and their publisher and media partners — has added a lot -
Intent Data
Research Stages vs. Buying Stages: The Differences & How to Leverage Each
Understanding buyer behaviors is essential for knowing when and how to engage with target accounts -
How Smart Demand Gen Teams Are Activating Intent Data
B2B demand generation marketing teams have not just been forced to adapt to an ever-changing -
Demand Generation
A B2B Marketer's Perspective: Lead Generation Reimagined with Intent
As a B2B marketer myself, the new year brings new goals and new expectations of growth. And in the -
Intent Data
Types of B2B Intent Data Providers: Selecting the Right One for Your Needs
Using B2B intent data to track buyer research behaviors has become a norm, fueled by the surge of -
Demand Generation
How to Synchronize Display Advertising and Content Syndication Programs
Reaching every prospect in a single, perfectly targeted channel would be a marketing nirvana. While -
Intent Data
Survey Results: Expanded Intent Data Use Cases for B2B Marketing
Intentsify and Ascend2 recently fielded a survey of 352 B2B marketers in North America and EMEA to -
How B2B Leaders Win with Intent-Driven Competitive Intelligence
While intent data is incredibly useful for lead scoring, account prioritization, and more targeted -
Demand Generation
How Demand Gen Marketers Can Optimize Content Syndication
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