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6 Top Tips for Successful B2B Influencer Marketing in 2025
Learn 6 essential B2B influencer marketing strategies from LinkedIn campaigns to video content. Drive brand growth with industry thought leaders.
10 Metrics B2B Marketers Should Be Tracking to Optimize Campaign Performance
Discover 10 essential b2b marketing metrics to optimize campaign performance. Learn how to leverage data for better ROI and lead conversion.
7 Ways To Grow and Manage Your B2B Email Marketing Lists in 2025
Learn how to grow your email list with 7 proven strategies for B2B companies. Master email list management and build engaged email marketing lists.
Intentsify Selected As Revenue Marketing Platform Contender
Last week, Forrester Research, Inc. published The Forrester Wave™: B2B Revenue Marketing Platforms, Q3…
3 BDR Strategies for Better Sales Prospecting
Business Development Representatives (BDRs) drive business growth through strategic sales prospecting. Their role involves…
Marketing Operations: 5 Questions To Ask Your MarTech Vendors
Creating a MarTech stack that helps you deliver real business impact is no easy…
Is My Team Ready for Intent Data? 3 Resource Prerequisites [Part 3]
If you’re unsure of whether it’s the right time to invest in intent data,…
Is My Team Ready for Intent Data? Matching Needs to Intent Use Cases [Part 1]
By Jaymi Onorato When should my B2B organizations invest in intent data? Are we…
How Marketing, Sales, and Customer Success Teams Can Save Resources Using Intent Data
When one revenue-generating team is operating inefficiently, it has an adverse effect on the…
How Sales and Marketing Alignment Maximizes the Impact of Intent Data
A version of this article was originally published on CMSWire. Sales-marketing alignment has come…
B2B Data-Driven Marketing: Here’s Why Intent Data Is Critical
Any B2B marketer today must be data-driven. It’s a necessity to do the job well. A…
Marketing Leaders Rethink Collaboration on Account-Based Strategies
Account-based marketing (ABM) was never about just marketing. From its inception many years ago,…
