Buying Group Intent

Unlock persona-level buyer intelligence

Identify, prioritize, and engage specific personas within the buying groups at your target accounts. Our first-of-its-kind, premium data offering accelerates deal cycles like never before.

Enhanced Targeting

Tailor messages to each persona’s needs for better conversion rates

Smarter Prioritization

Focus on the most promising accounts using holistic buying group interest scores

GTM Efficiency

Save time and budget by engaging only in-market buying groups

How It Works

Topic scoring

Understand the holistic buying-group interest score and track each persona’s research interest levels over time with index-based topic scoring.

Research stage identification

See if personas are early or late in their buying journey and how they are progressing over time.

Filter personas

Sort by job level and function to target key roles.

Uncover hidden personas

Surface brand new titles and functions that are actively in-market, but not included in your initial targeting parameters.

Integrate with your CRM

View persona insights directly in your existing systems and never log into another unnecessary platform.

What We Offer

Orbit Account Intelligence Subscription

Your annual access to the most robust intent data available in the market.

  • Includes intent, contact, firmographic, technographic, digital, and business events data
  • Understand buyer intent at the account-level

Orbit Buying Group Intelligence Subscription

Intentsify is the first to offer intent data at the buying-group and persona level. This industry-changing innovation addresses growing requirements among B2B teams to execute highly targeted go-to-market programs.

  • Enhance your intelligence subscription with Buying Group Intent
  • Understand research patterns at the account, buying group, and persona level

Buying Group Contact Data

The B2B buying cycle is complex. 14-23 people are involved, but only 3% will fill out a form on your website. Get access to buying group contacts for your target accounts with leads and start engaging the whole buying committee.

  • Add-on available for Lead Generation and Ad Solutions
  • Included in Orbit Intelligence Subscription
  • Available only in the U.S.

FAQs

What is Buying Group Intent data?
How is this different from Orbit Account Intelligence?
How does it prioritize accounts?
What makes Intentsify’s solution unique?
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Can I integrate with my existing systems?
How quickly can I activate the data?