Buyer Intelligence

Using natural language processing (NLP), Intentsify’s technology categorizes content across the web by topic and further identifies any content considered to be indicative of either early- or late-stage research activity.

Our technology then connects the research activities of customers’ targeted accounts to topically categorized web content and customized keywords, providing intent data on each company, including:

• Topic scores: On a range of 1 to 100, these scores provide a measurement of the current week’s content-consumption activities into specific customer-selected topics, analyzed against a historical baseline of each company’s research into those topics.
• Topic stage: The assigned buying stage for a topic that is being researched by a target account, calculated using Intentsify’s proprietary NLP engine.
• Keyword-based signal counts: These verify and complement topic-based data by tracking companies’ research relating to keywords tailored to each customer’s needs, products, competitors, etc.

Yes. Intentsify can directly ingest any of your pre-existing third-party intent subscriptions into our software to increase intent signal accuracy and strengthen the aggregate intent score.

Intentsify’s intent data currently supports North America (NA), Europe/Middle East/Africa (EMEA), Asia-Pacific (APAC), and Latin America (LATAM).

Yes. We understand that there’s a learning curve when it comes to selecting and monitoring the right intent topics and keywords. And intent data’s value is very much dependent on selecting the right mix of topics and keywords. For this reason, we support our customers’ topic/keyword-selection efforts in two ways:

• Intentsify’s Autodiscovery tool allows customers to use NLP technology to scan their own websites and automatically identify the best topics and keywords to monitor. These topics are unique to your business, not selected from a picklist.
• Intentsify’s DataOps team is always on hand to help our customers throughout the topic/keyword selection process if you wish to do this manually.

Contact-level intent maps buying group signals to a named individual, with a business email, mobile phone, and LinkedIn URL, using the same identity graph and solution-calibrated models behind Intentsify’s intent intelligence.

Account-level intent shows which companies are researching your solutions. Buying group intent shows which personas inside those companies are driving the research. Contact-level intent maps those signals to named individuals, with a business email, mobile phone, and LinkedIn URL.