Blog

Master ROAS optimization for B2B brand campaigns. Learn to prove upper-funnel impact, measure influenced pipeline, and justify ad spend.

Find hidden waste in your programmatic campaigns. Learn how to audit targeting, eliminate wasted budget, and reach in-market accounts.

A guide to content syndication campaigns covering the right metrics to track and intent-based activation strategies that drive real pipeline.

Discover the top B2B marketing conferences of 2025, including INBOUND, B2BMX, and SaaStr Annual. Compare dates, locations, and key benefits to plan your professional development.

Learn what connected TV (CTV) is, how CTV ads work, key benefits, and best practices. A guide for marketers optimizing modern CTV strategy.

Learn how to realign your funnel to support the behavior of B2B buying groups, facilitate consensus, and win the anonymous decision phase.

Learn more about connecting Search Intent to Pipeline revenue and how to cluster keywords by intent and activate buyers instantly.

Learn how campaigns work, challenges, best practices, and how marketers can optimize connected TV (CTV) advertising.

Understand why specialized intent data solutions outperform vendors that treat intent as just another feature.

See how to use intent data for sales to prioritize accounts, perfectly time BDR outreach, and leverage the powerful Salesforce integration.

See how Lifecycle Marketing uses granular intent models to identify upsell opportunities and leverage intent data churn prevention signals.

See why the first wave of intent data failed and learn about the second wave, focused on persona-level precision and GTM operationalization.