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In the fast-paced world of programmatic advertising, campaign disruptions can cost valuable impressions, engagement,...
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A Guide to Using Intent Data for Content Marketing
Content marketing can be complex. It involves many moving parts, distinct processes and participation…
How Is The Shift To Working From Home Affecting Intent Data?
Last week I joined a panel of intent data experts and marketing technologists for…
6 Important Steps for Successful Intent Data Adoption
A version of this article was originally published on CMSWire. As with any new technology…
The Value of Intent Data for Growth-Stage Companies
A version of this article was originally published on CMSWire. “Our team isn’t ready…
5 Lesser-Known Ways to Use Intent Data for ABM
A version of this article was originally published on CMSWire. Account-based marketing (ABM) has…
