5 takeaways from the Cox Business case study at Forrester B2B Summit
At Forrester B2B Summit, Cox Business shared how AI and intent data helped transform segmentation, campaign performance & sales alignment.
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Why Retargeting Is The Key To Converting Syndicated Leads
If you’ve ever spent months carefully planning and running an extensive content syndication program…
Beyond Company Names: B2B Website Visitor Tracking and Personas
Picture this: Your website analytics show 5,000 monthly visitors, solid engagement metrics, and decent…
LinkedIn Ad Cost: Get the Most Bang for your Buck
If you’ve ever run a LinkedIn Ads campaign (or even thought about it) you’ve…
The Buying Group Train Has Left the Station. Are You Onboard?
Originally posted by the Inverta team here. The shift from individual lead generation to…
Evaluating Buying-Group Intent Data Solutions: Essential Features & Warning Signs
In the dynamic world of B2B marketing and sales, strategy evolves with every technological…
Marketing to Gen Z: Meet the Challenge Now
Gen Z is here, and they’re not just the future of your customer base…
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How to Master SEO for B2B: Target High-Intent Keywords and Drive Qualified Leads
Trying to crack the B2B SEO code? It’s not just about traffic. It’s about…
How Elod Pal Csirmaz Solved a Core Data Science Problem
Welcome to Intentsify Talent, where we spotlight the talented individuals driving innovation across our…
From Clicks to Revenue: Lead Generation KPIs That Actually Matter
Clicks and downloads only tell part of the story. To really understand what’s driving…
The Decline Of SEO: How Zero Click Searches Are Changing B2B Marketing Content
If anything is true about B2B marketing, it’s that change is inevitable. In fact,…
Intent Data Use Case: Mastering Digital Advertising
What if you could stop wasting ad dollars on prospects who aren’t ready for…
Creative Email Subject Lines: Increase Open Rates with These Techniques
You could write the world’s best email, but if your subject line is boring,…
