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Beyond TAM: How to Boost Your ROI with a TAL
Learn how to refine the focus of your B2B marketing efforts through pre-segmentation, turning your total addressable market into a target account list.
Supercharge Your LinkedIn Ads with Buying Signals
Paid advertising is everywhere. And for B2B marketers, there are multiple channels to choose…
Intent Use Case: Message Development & Content Creation
If you asked a group of B2B marketing and sales leaders how they use…
ABM Platforms vs. Intent Data Solutions: Key Differences and Use Cases
Account-based marketing (ABM) platforms and intent data are solutions that have made their way…
Intent Data & Media Solutions: How to Save Time & Money During an Economic Downturn
It’s fair to say that the downturn in the economy has changed the outlook…
The Pros and Cons of Buyer Intent Data for ABM
The majority of midsize and large B2B organizations have piloted or launched account-based marketing…
