How to Launch Your First B2B Audio Advertising Campaign
Learn how to launch your first B2B audio advertising campaign, from podcast strategy and targeting to measurement and pipeline impact.
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Launching Intent-Activated Content Syndication Campaigns
The 5-step framework for building an intent-activated content syndication strategy that drives pipeline, precision, and real ROI.
The Dead Funnel: Are Your Prospects Just Zombies?
You’ve heard of the dead internet theory: That it’s all just bots talking to…
AI in B2B Marketing: Beyond Chatbots
Go beyond chatbots. See the real impact of AI in B2B Marketing, from smarter lead scoring to Agentic AI, and accelerate your pipeline.
The Campaign Autopsy: Dissecting a Failed B2B Launch
We all love the glossy case studies. The ones with hockey-stick graphs and “we…
Why the B2B Conversion Rate Obsession Hurts Performance (And How to Multiply Results)
The B2B marketing landscape has undergone a seismic shift. You’ve probably heard the statistic…
How AI-Powered Intent Data Is Revolutionizing Go-to-Market Data Applications
Between the publication of Gartner’s 2024 and 2025 Market Guides for GTM Data Applications,…
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Stop Sending Sales After Learners: The Intent to Buy vs. Intent to Learn Breakdown
Every B2B marketer has been there. Your intent data platform lights up like a…
Why Retargeting Is The Key To Converting Syndicated Leads
If you’ve ever spent months carefully planning and running an extensive content syndication program…
Beyond Company Names: B2B Website Visitor Tracking and Personas
Picture this: Your website analytics show 5,000 monthly visitors, solid engagement metrics, and decent…
LinkedIn Ad Cost: Get the Most Bang for your Buck
If you’ve ever run a LinkedIn Ads campaign (or even thought about it) you’ve…
The Buying Group Train Has Left the Station. Are You Onboard?
Originally posted by the Inverta team here. The shift from individual lead generation to…
Evaluating Buying-Group Intent Data Solutions: Essential Features & Warning Signs
In the dynamic world of B2B marketing and sales, strategy evolves with every technological…
