QuantumDemand™
A fully-managed GTM program that identifies, engages, and activates your buying groups
B2B buying has changed. Most go-to-market strategies haven’t.
Purchase decisions are made by increasingly complex buying groups rather than individuals. Modern buyers self-educate on brands long before they raise their hand. And marketing teams hold revenue commitments that legacy, lead-based approaches simply can’t support.
At the same time, intent data underpinned by AI has finally reached the point where truly intelligent, buying-group-level programs are possible.
This convergence of transforming habits and technology unlocks a unique opportunity for organizations that can meet the moment.
Has your team moved from MQLs→MQAs?
- MQLs tell you that an individual is engaged.
- MQAs (Marketing Qualified Accounts) tell you that an account is ready to buy and which buying-group personas to engage.
It’s time to qualify and activate at the level that actually drives the pipeline. Intentsify can help.
Introducing QuantumDemand™
A fundamental shift in how B2B approaches go-to-market
QuantumDemand™ is a fully managed program designed to generate marketing-qualified accounts by combining brand and demand campaigns. Similar to quantum computers that process many possibilities at once, Intentsify’s AI-driven engagement technology is able to:
Identify and activate buying groups across your target market
Manage multiple signals, channels, and stakeholders simultaneously
Create a compounding impact on your pipeline and revenue
Always on means always improving.
A dedicated CSM designs, executes, and continually optimizes a long-term program across your target market. Our experts manage ongoing brand and demand campaigns to build initial awareness and progression through the buyer research stages toward MQA status.
Why partner with Intentsify?
Intentsify’s expansive B2B identity graph and patented intent signals surface more of your target accounts and their buying groups.
The program surrounds your buying group personas — using all major channels — engaging each of them where they are in the buyer research journey.
The QuantumDemand™ Score and additional insights inform your marketing and sales teams about MQA status and other engagement trends, leading to better prioritization and faster deal cycles.
Its foundation is AI. Its genius is human.
The QuantumDemand™ Score
Intentsify’s most powerful metric accurately measures the volume of engagement from your buying groups and personas within a target account.
Account prioritization becomes clear with an aggregated score that:
- Combines third-party intent signals (topics, keywords, buyer research stage) with first-party engagement signals (content syndication, website visits, advertising, and email nurture).
- Applies a custom weight to each signal type, so the score reflects the inputs that matter most.
- Refreshes weekly, giving sales and marketing a consistent read on each account’s status.
Stop chasing MQLs. Start building MQAs.
QuantumDemand™ is built for this moment.
Let Intentsify activate your buying groups — while your team focuses on the pipeline, not on learning and managing the latest platform technology.
