Are You Making This Costly HTML5 Ads Mistake?
In the fast-paced world of programmatic advertising, campaign disruptions can cost valuable impressions, engagement,...
Learn MoreBrowse by topic
Search by keywords
Use Your Ideal Customer Profile (ICP) to Optimize Your Target Account List (TAL)
ABM strategies help B2B marketing and sales teams focus on a specific group of…
Is My Team Ready for Intent Data? 3 Resource Prerequisites [Part 3]
If you’re unsure of whether it’s the right time to invest in intent data,…
Is My Team Ready for Intent Data? 8 Strategy Prerequisites [Part 2]
In my previous article, I discussed the first of three important questions to consider…
Is My Team Ready for Intent Data? Matching Needs to Intent Use Cases [Part 1]
When should my B2B organizations invest in intent data? Are we even ready? Will…
Intent Look-Alike Accounts: Expanding Your Net of In-Market Accounts
If there is anything I have learned over these past years is that most…
How to Improve Rates of Return from Your Intent Data & ABM Investments
The following is a guest post written by Kristina Jaramillo, President of Personal ABM….
Get industry news and Intentsify updates.
Join our newsletter
Intent-Driven ABM & Programmatic: Awareness, Then Engagement
Note to self: Walk before you run. That is the message as it relates…
How Marketing, Sales, and Customer Success Teams Can Save Resources Using Intent Data
When one revenue-generating team is operating inefficiently, it has an adverse effect on the…
Tackling Top Intent Data Challenges Among B2B Marketing Teams
Intentsify recently shared a research report that looked at the usage of intent data…
How Sales and Marketing Alignment Maximizes the Impact of Intent Data
A version of this article was originally published on CMSWire. Sales-marketing alignment has come…
Why Most Intent Data Users Leverage Multiple Sources of Intent
Last Thursday I had the pleasure of joining Tukan Das of LeadSift and Eric…
Demand Generation vs Lead Generation: Why B2B Marketers Shouldn’t Confuse Them
The terms demand generation and lead generation have often been—and often continue to be—used…
