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The State of Intent Data: 4 Must-Know B2B Marketing Trends
New B2B marketing trends and how executives use intent data to drive conversions, inform digital advertising and improve lead generation.
B2B Content Marketing: How To Write An eBook
Learn why eBooks are an integral part of a B2B marketing strategy and how to write and eBook, design, and distribute to your target audience.
Supercharge Your LinkedIn Ads with Buying Signals
Paid advertising is everywhere. And for B2B marketers, there are multiple channels to choose…
How to Leverage Unified Data to Supercharge Your Marketing Efforts
See how a one-stop-shop for intent data and lead generation can benefit your marketing strategy, avoiding the pitfalls of disjointed data.
3 BDR Strategies for Better Sales Prospecting
Business Development Representatives (BDRs) can drive business growth through following these three strategies for better sales prospecting.
How Ping Identity Uses Signal-Based Marketing To Drive Revenue
Learn how Ping Identity uses a signal-based marketing approach to align with sales, prioritize accounts, and boost revenue.
How Intent Data Helps Marketing Agencies Navigate Third-Party Cookie Deprecation
Learn how marketing agencies are navigating a future without third-party cookies, and what they look for in an intent data partner.
What is Firmographic Data and How Can It Help B2B Marketers?
Firmographic data can help B2B marketers drive engagement and increase sales with targeted messaging in a B2B world of long sales cycles.
5 Ways Verizon Amplifies Their Intent Investment
With these 5 takeaways from Forrester B2B Summit, you’ll learn how Verizon amplified their intent investment and improved their demand gen.
How To Build Trust Between Marketing and Sales
Discover how intent data can transform the relationship between marketing and sales, enhancing lead quality and improving conversion rates.
Quality vs. Quantity: Decoding Real Customer Intent With AI
Learn how AI and NLP allow you balance quality vs. quantity metrics and understand real customer intent for targeted marketing.
Webinar Recap: How To Optimize the Buyer Journey with Intent Data
Learn how to use intent data to better understand your buyer journey from awareness to decision. See this webinar recap for 4 key takeaways.
