Hannah Swanson
B2B Event Marketing: The Comeback of Live Events in 2025
Have you noticed? After a whirlwind of digital overload these past few years, people…
10 Metrics B2B Marketers Should Be Tracking to Optimize Campaign Performance
Discover 10 essential b2b marketing metrics to optimize campaign performance. Learn how to leverage data for better ROI and lead conversion.
What Is a Sales Lead? How to Generate High-Quality Leads
Learn what a sales lead is, how to generate high-quality ones, and how to turn them into customers with the right strategies and technologies.
What Is an Email Drip Marketing Campaign?
Learn how to build an email drip marketing campaign that drives results and builds on your always-on, lead nurturing strategy.
Mastering B2B Demand Generation: A Step-by-Step Guide to Strategies, Tools, and Future Trends
Master B2B demand generation with this comprehensive guide. Discover strategies, tools, and trends to drive growth, improve lead quality, and boost revenue.
What’s New: Business Events Data
Enhance B2B marketing strategies with Intentsify’s new Business Events Data. Pair intent signals with real-time business intelligence for smarter targeting and engagement.
Marketing Operations: 5 Questions To Ask Your MarTech Vendors
Discover questions to ask MarTech vendors to streamline your marketing ops so you maximize your marketing technology investments.
6 Steps To Build A Winning Demand Generation Strategy
Learn how to build a signal-based marketing and B2B demand generation strategy that drives high-quality leads.
How Intent Data Helps Marketing Agencies Navigate Third-Party Cookie Deprecation
Learn how marketing agencies are navigating a future without third-party cookies, and what they look for in an intent data partner.
How Device-Level Targeting Empowers B2B Marketers to Reach the Entire Buying Group
Where digital advertising, with its ability to provide targeted and personalized messaging emerges as a powerful tool for B2B marketers.
The Who, What, Where, When and How of Intent Data
Just getting started with intent data? Here are the basics – the who, what, where, when, and how of intent you need to know before investing.
How Smart Demand Gen Teams Are Activating Intent Data
B2B demand gen teams must adapt to an ever-changing landscape when activating intent data….
