Brian Ewing
How B2B Buying Groups Are Evolving
Learn how to realign your funnel to support the behavior of B2B buying groups, facilitate consensus, and win the anonymous decision phase.
Everything Marketers Need to Know About Running a CTV Campaign
Learn how campaigns work, challenges, best practices, and how marketers can optimize connected TV (CTV) advertising.
Customer Marketing & Intent Data Churn Prevention
See how Lifecycle Marketing uses granular intent models to identify upsell opportunities and leverage intent data churn prevention signals.
Mid Funnel Marketing: Why the Forgotten Middle Costs You Deals
See how prioritizing mid-funnel marketing can prevent your brand from forgetting the nurturing phase that actually drives conversions.
Managed Services for B2B Demand Generation
See reasons to choose managed services for B2B demand generation, unlocking expert intent data, flexible scale, and renewed strategic focus.
Stop Sending Sales After Learners: The Intent to Buy vs. Intent to Learn Breakdown
Every B2B marketer has been there. Your intent data platform lights up like a…
Are You Making This Costly HTML5 Ads Mistake?
In the fast-paced world of programmatic advertising, campaign disruptions can cost valuable impressions, engagement,…
Churn Prevention: How To Spot At-Risk Accounts with Buying Group Intent
It’s much easier to save a customer while they’re still there than it is…
How To Use Intent Data: 7 Proven Strategies for B2B Sales Growth
Intent data has become a cornerstone of modern account-based marketing (ABM). It allows your…
Data Security and Compliance: The New Imperative for B2B Marketers
B2B marketing is fueled by an ocean of prospect and consumer data. And businesses…
Choosing the Best Intent Data Provider for Your GTM Strategy
Account-based marketing (ABM) is the staple in any B2B marketer’s toolkit. However, a broad-stroke…
How B2B Quizzes and Surveys Can Enhance Data Collection
Data collection often feels frustrating and overwhelming, and it’s usually seen as a tedious…
