The Funnel Is Broken: 6 Takeaways To Rebuild Your B2B Marketing Foundation
The traditional marketing funnel isn’t just outdated — it’s actively sabotaging B2B marketing success....
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A Costly Demand Gen Mistake: Not Nurturing Content Syndication Leads
Intent data — used by both marketing teams and their publisher and media partners…
Research Stages vs. Buying Stages: The Differences & How to Leverage Each
Understanding buyer behaviors is essential for knowing when and how to engage with target…
How Smart Demand Gen Teams Are Activating Intent Data
B2B demand gen teams must adapt to an ever-changing landscape when activating intent data….
A B2B Marketer’s Perspective: Lead Generation Reimagined with Intent
As a B2B marketer myself, the new year brings new goals and new expectations…
Types of B2B Intent Data Providers: Selecting the Right One for Your Needs
Using B2B intent data for tracking buyer behaviors is now standard, driven by the…
How to Synchronize Display Advertising and Content Syndication Programs
Reaching every prospect in a single, perfectly targeted channel would be a marketing nirvana….
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Survey Results: Expanded Intent Data Use Cases for B2B Marketing
Intentsify and Ascend2 recently fielded a survey of 352 B2B marketers in North America…
How B2B Leaders Win with Intent-Driven Competitive Intelligence
Intent data is incredibly useful for lead scoring, account prioritization, and targeted marketing campaigns….
How Demand Gen Marketers Can Optimize Content Syndication
Feeling like your content deserves a standing ovation, but the audience is stuck in…
How to Maximize ROI and Pipeline Impact with Intent Data
B2B marketers are constantly under pressure to drive lead generation, shorten sales cycles, and…
3 Reasons You’re Struggling to Use Intent Data
Innovations in online behavioral data have driven a rapid evolution in GTM strategies, which…
Intent Data: How B2B Marketers Use it to Unlock Growth and Scale Output
In today’s hyper-competitive B2B landscape, achieving exponential growth requires a strategic shift from generic…
