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The Future of Cookies & Intent Data: Interview with Charlie Tarzian
Last week Charlie Tarzian penned a guest post for the Intentsify blog that discusses…
The Future of B2B Marketing: Envisioning a World Without Cookies
Though cookies have been around since 1994, there is a good chance that like…
New Survey Report: The B2B Marketer’s State of Intent Data
I’ve always found a lot of value in B2B marketing surveys. Done well, they…
What Are The Biggest Ways Teams Underutilize Intent Data?
Intent data is gaining more and more traction as we move further along into…
How To Use Intent Data to Identify Prospects’ Buyer Journey Stages
I was recently asked during an episode of Stop the Sales Drop video panel…
The Checklist for Launching 3rd-Party Demand Generation Campaigns
What is 3rd-Party Demand Generation? Third-party demand generation—including content syndication—refers to programs that leverage…
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35 Intent Data Terms Every B2B Marketing and Sales Leader Should Know
Intent data’s importance among B2B marketing and sales disciplines is rising, as more teams…
Are You Guilty of Any of These 7 Content Marketing Mistakes?
A version of this article was originally published on CMSWire. Much about B2B marketing…
B2B Data-Driven Marketing: Here’s Why Intent Data Is Critical
Any B2B marketer today must be data-driven. It’s a necessity to do the job well. A…
Marketing Leaders Rethink Collaboration on Account-Based Strategies
Account-based marketing (ABM) was never about just marketing. From its inception many years ago,…
The BDR Use Case: 4 Ways To Scale Intent Data’s Impact On Pipeline
A version of this article was originally published on CMSWire As far as intent…
Detangling Common Assumptions About Intent Data
Awareness of intent data’s benefits is rapidly increasing among B2B organizations. But being that…
