Tim Pedersen

Navigating the Privacy Paradox: The Digital Marketer’s Dilemma

Learn how digital marketers balance the privacy paradox — providing helpful personalization while ensuring user data privacy.

Quality vs. Quantity: Decoding Real Customer Intent With AI

Learn how AI and NLP allow you balance quality vs. quantity metrics and understand real customer intent for targeted marketing.

Love at First Swipe? Building an Intent-Driven Nurture Strategy

A downloaded piece of B2B content shows interest. A prospect isn’t quite ready for a long-term commitment. How do you get from swipe to sale?