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Guides, templates, webinars, and more to stay ahead on B2B marketing trends.

8 Ways to Transform Your Marketing with Buying Group Intent
Guides

8 Ways to Transform Your Marketing with Buying Group Intent

Understanding buying group intent isn’t just another industry buzzword — it’s revolutionizing how successful B2B teams identify…

Sip, Snack & Strategy | Forrester B2B Summit
Events

Sip, Snack & Strategy | Forrester B2B Summit

Wednesday, April 2nd, 2025 | 6:30 – 9:30pm Bitter & Twisted Cocktail Parlour (about…

How The Unisys Marketing Team Generated 40% of Qualified Pipeline with Buying Group Intent
Success Stories

How The Unisys Marketing Team Generated 40% of Qualified Pipeline with Buying Group Intent

Global technology leader Unisys ($2B revenue) faced a critical business question: how do they…

Intentsify Named A Leader in The Forrester Wave™: Intent Data Providers For B2B, Q1 2025
Reports

Intentsify Named A Leader in The Forrester Wave™: Intent Data Providers For B2B, Q1 2025

Explore key takeaways from the 2025 Forrester Wave™ report, including trends shaping B2B intent data, activation, and go-to-market performance.

How Accelya Increased Deal Velocity and Expanded Their Target Account List
Success Stories

How Accelya Increased Deal Velocity and Expanded Their Target Account List

Accelya, a leading software provider for the airline industry, has pioneered a groundbreaking technology…

How To Maximize ROI on Digital Programs
Guides

How To Maximize ROI on Digital Programs

About the guide: Did you know it takes an average of 54 touch points…

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