
Resource Hub
Guides, templates, webinars, and more to stay ahead on B2B marketing trends.
The Beginner’s Guide to B2B Podcast Advertising
Discover how B2B marketing teams are using podcasts for pipeline growth and how custom, intent-driven audiences improve targeting.
Learn MoreThe Buying Group Intent Checklist: Vendor Green Flags & Red Flags to Watch
About the Checklist: Separate the true buying group intent solutions from the pretenders with…
How NVIDIA Uses Data to Accelerate Pipeline
NVIDIA, a global leader in artificial intelligence computing with 30,000 employees, faced unique challenges in its go-to-market approach and has been transforming its marketing strategy to address the complexities of a diverse product portfolio and lengthy enterprise sales cycles.
Meet Us at Forrester B2B Summit!
March 31 – April 3, 2025 | Phoenix, AZ This April, we invite you…
8 Ways to Transform Your Marketing with Buying Group Intent
Understanding buying group intent isn’t just another industry buzzword — it’s revolutionizing how successful B2B teams identify…
Sip, Snack & Strategy | Forrester B2B Summit
Wednesday, April 2nd, 2025 | 6:30 – 9:30pm Bitter & Twisted Cocktail Parlour (about…
How The Unisys Marketing Team Generated 40% of Qualified Pipeline with Buying Group Intent
Global technology leader Unisys ($2B revenue) faced a critical business question: how do they…
