Meghan Crook Brisson
How to Launch Your First B2B Audio Advertising Campaign
Learn how to launch your first B2B audio advertising campaign, from podcast strategy and targeting to measurement and pipeline impact.
How to Prove Your Brand Campaigns Work: ROAS Optimization Beyond Last-Click
Master ROAS optimization for B2B brand campaigns. Learn to prove upper-funnel impact, measure influenced pipeline, and justify ad spend.
How to Audit Your Programmatic Campaigns for Hidden Waste
Find hidden waste in your programmatic campaigns. Learn how to audit targeting, eliminate wasted budget, and reach in-market accounts.
Content Syndication Campaigns in 2026: From Lead Volume to Pipeline Quality
A guide to content syndication campaigns covering the right metrics to track and intent-based activation strategies that drive real pipeline.
How to Build an Intent-Driven Content Engine
Discover the framework for turning search and engagement data into an intent-driven content engine to create content buyers need right now.
B2H Marketing Explained: Why Human-First Messaging Is Critical
How human-first messaging and B2H marketing are replacing robotic jargon in B2B, and the companies doing it best.
How Elod Pal Csirmaz Solved a Core Data Science Problem
Welcome to Intentsify Talent, where we spotlight the talented individuals driving innovation across our…
The Funnel Is Broken: 6 Takeaways To Rebuild Your B2B Marketing Foundation
The traditional marketing funnel isn’t just outdated — it’s actively sabotaging B2B marketing success….
10 B2B Content Marketing Examples to Engage your Audience
Content marketing is an invaluable tool in the B2B marketing toolbox. By creating and…
Intentsify Talent: How Our Engineering Manager Solved Project Prioritization
Welcome to Intentsify Talent, where we spotlight the talented individuals driving innovation across our…
Beyond MQLs: Why Buying Groups Are the Future of B2B Marketing
“If marketing can hit their number while the business misses theirs, the number didn’t mean anything.”
Content Repurposing Strategies: Get More Mileage Out of Your Best Assets
You’ve put in the work. You’ve created a killer piece of content — an…
