Hannah Swanson
Programmatic Campaigns: How Digital Marketers Use Intentsify
Learn how Intentsify’s Demand Gen team uses persona-level intent data to execute precise programmatic campaigns.
The Dead Funnel: Are Your Prospects Just Zombies?
You’ve heard of the dead internet theory: That it’s all just bots talking to…
The Campaign Autopsy: Dissecting a Failed B2B Launch
We all love the glossy case studies. The ones with hockey-stick graphs and “we…
How to Do B2B SEO Right: Target High-Intent Keywords and Drive Qualified Leads
Trying to crack the B2B SEO code? It’s not just about traffic. It’s about…
From Clicks to Revenue: Lead Generation KPIs That Actually Matter
Clicks and downloads only tell part of the story. To really understand what’s driving…
Cold Calling Alternatives: Why B2B Sales Teams Are Pivoting to Intent-Driven Strategies
Cold calling has earned a reputation as one of the most successful B2B sales…
Brand Collaborations: Partnering with Other B2B Brands for Maximum Exposure
B2B marketing can feel like a grind. You’re constantly trying to get in front…
B2B Lead Nurturing: How To Set Up an Always-On Campaign
Traditional B2B marketing nurture campaigns focus on cultivating relationships via email. A prospect downloads…
Intent Signals: Why Volume Matters
In the dynamic world of B2B marketing and sales, understanding buyer intent is paramount….
Webinars for Lead Generation: More Leads and More Pipeline
Learn how to use webinars for lead generation to attract quality prospects and accelerate your sales pipeline at every funnel stage.
B2B Event Marketing: The Comeback of Live Events in 2025
Have you noticed? After a whirlwind of digital overload these past few years, people…
10 Metrics B2B Marketers Should Be Tracking to Optimize Campaign Performance
Discover 10 essential b2b marketing metrics to optimize campaign performance. Learn how to leverage data for better ROI and lead conversion.
