Summer Replay Series

If you missed these when they aired, now’s the time. Three of our most-watched webinars are back on demand. Each one covers a problem most B2B teams are quietly rethinking: the metrics they’re tracking, the way campaigns are structured, and the nurture strategies running on schedules instead of signals.

What’s inside

1 — The funnel is broken: rebuild your B2B marketing foundation
A 90-minute session with marketing leaders from NVIDIA, Sysdig, Inverta, and Fenwick on what it actually takes to move past MQL-based marketing — buying groups, propensity modeling, and the campaign redesign most teams avoid.

2 — How to set up an intent-powered brand-to-demand campaign
The framework for connecting brand awareness to pipeline movement, using buying group intent data to power targeting, retargeting, and content syndication year-round.

3 — Rethinking nurture: how to create an always-on strategy that drives pipeline
Five types of always-on campaigns that run on buyer signals and what multi-channel nurture looks like when it’s actually working.