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WESTWOOD, Mass. — September 1, 2026 — Intentsify, a global provider of B2B intent data and signal-based go-to-market solutions, today announced the appointment of Devon Wellbrock as General Manager of QuantumDemand™, its newly launched AI-powered solution that identifies, engages, and activates buying groups. Built to move B2B revenue teams beyond the MQL, QuantumDemand delivers buying group context: a unified understanding of who is buying, what they’re evaluating, how they’re engaging, and where they are in the purchase journey.
In the role, Wellbrock will lead the strategy and growth of QuantumDemand, with responsibility for go-to-market, customer adoption, strategic partnerships, and the continued evolution of the solution in close partnership with Intentsify’s product and executive teams.
Built from Two Decades of Customer Experience
Wellbrock brings more than 20 years of experience across B2B demand generation, account-based marketing, intent intelligence, and enterprise go-to-market strategy.
Throughout her career, she has worked closely with enterprise marketing organizations to build demand generation programs, apply emerging data and technology to go-to-market strategies, and connect marketing investment more directly to revenue.
That work has given her a front-row view into a challenge increasingly voiced by enterprise marketers: B2B buying has changed faster than the systems and methodologies designed to support it.
Marketing teams have more data, more technology, and more ways to engage buyers than ever before. Yet many still measure success through individual responses: leads, clicks, impressions, and MQLs. But the enterprise purchase decisions they’re trying to influence are made by complex groups of stakeholders over time.
Increasingly, customers are asking for a different approach.
“Our customers are telling us they don’t need more signals or another platform, they need a better understanding of how buying decisions are actually taking shape,” said Wellbrock. “I’ve spent my career working with enterprise marketers to turn demand generation into pipeline and revenue, and the gap between how we measure marketing and how companies actually buy has never been clearer. AI is only increasing the volume and complexity of information revenue teams have to navigate. Marketing and sales need a single, shared view of the buying group—who’s engaged, what they’re evaluating, and where they are in the purchase journey. QuantumDemand closes that gap by delivering the buying context that both teams — and increasingly their AI systems—need to act with confidence.”
From Buyer Signals to Buying Context
Wellbrock will focus first on expanding QuantumDemand from its initial launch into a new model for enterprise demand generation.
Powered by Intentsify’s proprietary data foundation, QuantumDemand connects buyer identity, solution-level intent, buying group behavior, and marketing engagement to create a continuously evolving view of purchase readiness.
Rather than optimizing isolated campaigns or tactics, QuantumDemand helps marketing and sales understand how buying groups form and progress, which stakeholders are engaged, what solutions they are evaluating, and which accounts are most likely to become pipeline.
The solution is also designed for where enterprise go-to-market is headed next. As revenue organizations increasingly adopt AI agents and autonomous workflows, the accuracy of those systems will depend on the quality and context of the intelligence behind them. QuantumDemand is designed to provide that contextual foundation while delivering actionable value to marketing and sales teams today.
Customer-Led Innovation
Wellbrock’s strategy for QuantumDemand will be grounded in ongoing collaboration with enterprise customers.
Rather than developing the solution around another technology category or isolated marketing metric, Intentsify is working with customers to rethink demand generation for a world where success is measured at the level of the entire buying group, not the individual lead.
“QuantumDemand represents an important evolution for Intentsify and for the customers we serve,” said Marc Laplante, CEO and Co-founder of Intentsify. “Devon has spent her career at the intersection of customers, data, demand generation, and revenue. More importantly, she understands where our customers are asking us to go next. She’s the right leader to turn the strength of Intentsify’s data foundation into a new approach to enterprise demand generation and build QuantumDemand into a meaningful growth engine for our customers and our company.”
Leading What’s Next
As General Manager, Wellbrock will focus on accelerating customer adoption, developing strategic enterprise and partner relationships, advancing QuantumDemand’s go-to-market strategy, and ensuring customer feedback continues to shape the solution’s evolution.
Her appointment comes as enterprise marketers face growing pressure to demonstrate pipeline impact while adapting to larger buying groups, increasingly complex buyer journeys, and the rapid emergence of AI across go-to-market organizations.
“This isn’t about generating more activity,” Wellbrock said. “It’s about helping marketers understand which activity actually matters to a buying decision. Our customers have been asking Intentsify to help solve that problem because they trust the data we’ve built. I’m excited to work alongside them to define what enterprise demand generation should look like next.”
QuantumDemand™ is available now.
About Intentsify
Intentsify provides B2B organizations with the most accurate, comprehensive buyer-intent intelligence in the market today, and solutions to act on that intelligence. Intentsify’s AI-powered solutions empower marketers to turn buying signals into pipeline through customized advertising and lead generation programs. Combining an unrivaled portfolio of data sources and an industry-leading media ecosystem, Intentsify enables full-funnel go-to-market programs for revenue acceleration.
