The Funnel Is Broken: 6 Takeaways To Rebuild Your B2B Marketing Foundation
The traditional marketing funnel isn’t just outdated — it’s actively sabotaging B2B marketing success....
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The Rise of ChatGPT: How AI Is Transforming B2B Sales and Marketing
A Q&A with Marco Lagi, Vice President of Artificial Intelligence, Intentsify ChatGPT has taken…
First Impressions of B2B Buyer Intent
It’s been said that people form impressions about a person’s competence in as little…
The Simple Guide to B2B Content Syndication: 5 Steps for Leads that Convert
Content is a B2B marketer’s best friend. But if you’re not taking the steps…
Intent Data & Media Solutions: How to Save Time & Money During an Economic Downturn
It’s fair to say that the downturn in the economy has changed the outlook…
The Pros and Cons of Buyer Intent Data for ABM
The majority of midsize and large B2B organizations have piloted or launched account-based marketing…
Intent Data: Where We Started and Where We’re Headed Next
A version of this article was originally published on CMSWire in April 2022 and…
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Account-Level Intent Data vs Contact-Level Intent Data
B2B intent data has become a critical tool for sales and marketing organizations to…
Intent Use Case: Account Identification and Selection
It’s no secret that intent data has become a critical tool for B2B enterprise…
Intent Topic and Keyword Selection: Manual vs Automatic
Whether you’re an intent data expert or new to the concept, you’ve probably heard…
Intent Use Case Spotlight: Message Selection & Content Creation [Infographic]
One of the main values of intent data is revealing what companies are interested…
8 Best Digital Marketing Blogs
Staying up to date with the latest trends and best practices as a digital…
Intent Use Case Spotlight: Digital Advertising [Infographic]
2021 was a big year for digital advertising—with MAGNA forecasting global ad spend to…
