The Funnel Is Broken: 6 Takeaways To Rebuild Your B2B Marketing Foundation
The traditional marketing funnel isn’t just outdated — it’s actively sabotaging B2B marketing success....
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How to Use Intent Data to Detect Customer Churn Before It Happens
Using intent data for customer churn detection and prevention is a lesser known use case — but one of the most valuable.
Why We Love Intent Data, and Why You Should Too
Ready to fall in love with intent data? Here’s a list of reasons why GTM teams love it and how they’re using it to accelerate revenue.
The Who, What, Where, When and How of Intent Data
Just getting started with intent data? Here are the basics – the who, what, where, when, and how of intent you need to know before investing.
The Truth Behind 5 Common Intent Data Misconceptions
Intentsify reveals the truths behind five common misconceptions and how you can leverage the facts to unlock the true value of intent data.
5 Intent Data Best Practices for Improved Segmentation
Check out five intent data best practices B2B marketers should follow when they’re getting started using intent data.
A Costly Demand Gen Mistake: Not Nurturing Content Syndication Leads
Not nurturing content syndication leads is a good way to waste B2B marketing budgets. Here’s how to fix that problem.
Research Stages vs. Buying Stages: The Differences & How to Leverage Each
Understanding buyer behaviors is essential for knowing when and how to engage with target…
How Smart Demand Gen Teams Are Activating Intent Data
B2B demand gen teams must adapt to an ever-changing landscape when activating intent data….
A B2B Marketer’s Perspective: Lead Generation Reimagined with Intent
As a B2B marketer myself, the new year brings new goals and new expectations…
Types of B2B Intent Data Providers: Selecting the Right One for Your Needs
Traditional Data, ABM Platforms, Campaign Execution Firms, or Walled Gardens. Which intent data providers work best for your company?
How to Synchronize Display Advertising and Content Syndication Programs
Learn how to make display advertising and content syndication programs work in harmony and start generating more demand than ever before.
Survey Results: Expanded Intent Data Use Cases for B2B Marketing
Intentsify and Ascend2 recently partnered to understand how B2B teams’ intent data use cases are evolving. Here are the findings.