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Intent Data
Intent Data Tracking Methods and Scoring Models, Explained
Parts of this article were originally published on CMSWire. Last week we published “A Guide to -
Intent Data
A Guide to Intent Data Types and Sources
Parts of this article were originally published on CMSWire. There’s no getting around it: Intent -
Intent Data
Intent Use Case Spotlight: Account Prioritization & Pipeline Acceleration [Infographic]
Since joining Intentsify a year and a half ago, I’ve written a lot about intent data’s value as it -
Intent Data
Intent Use Case Spotlight: Account Identification & Selection [Infographic]
Account-based marketing (ABM) has been in the B2B marketing mainstream for a while now. No need to -
Intent Data
3 Intent Data Insights From a Demand Gen Marketer
After more than a decade in marketing—most of it in demand generation—I thought I’d encountered -
Intent Data
Programmatic Ads and Lead Generation: The Yin and Yang of Demand Gen
Integrated B2B marketing programs are nothing new. In fact, as account-based marketing (ABM) -
Intent Data
Bridging The Gap Between Marketing Strategy and Execution
A version of this article was originally published on CMSWire. Over the last decade, new and -
Intent Data
Use Your Ideal Customer Profile (ICP) to Optimize Your Target Account List (TAL)
ABM strategies help B2B marketing and sales teams focus on a specific group of accounts that you -
Intent Data
Is My Team Ready for Intent Data? 3 Resource Prerequisites [Part 3]
If you’re unsure of whether it’s the right time to invest in intent data, the three most important
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