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Tackling Top Intent Data Challenges Among B2B Marketing Teams
Intentsify recently shared a research report that looked at the usage of intent data…
How Sales and Marketing Alignment Maximizes the Impact of Intent Data
A version of this article was originally published on CMSWire. Sales-marketing alignment has come…
Demand Generation vs Lead Generation: Why B2B Marketers Shouldn’t Confuse Them
The terms demand generation and lead generation have often been—and often continue to be—used…
How to Troubleshoot & Optimize Your Content Syndication Program
A version of this article was first published on CMSWire.
Key Reasons 90% B2B Marketing Teams Are Adopting Intent Data
While attending Forrester’s B2B Summit a few weeks ago, I noticed a lot of…
New Survey Report: The B2B Marketer’s State of Intent Data
I’ve always found a lot of value in B2B marketing surveys. Done well, they…
What Are The Biggest Ways Teams Underutilize Intent Data?
Intent data is gaining more and more traction as we move further along into…
How To Use Intent Data to Identify Prospects’ Buyer Journey Stages
I was recently asked during an episode of Stop the Sales Drop video panel…
The Checklist for Launching 3rd-Party Demand Generation Campaigns
What is 3rd-Party Demand Generation? Third-party demand generation—including content syndication—refers to programs that leverage…
35 Intent Data Terms Every B2B Marketing and Sales Leader Should Know
Intent data’s importance among B2B marketing and sales disciplines is rising, as more teams…
Are You Guilty of Any of These 7 Content Marketing Mistakes?
A version of this article was originally published on CMSWire. Much about B2B marketing…
B2B Data-Driven Marketing: Here’s Why Intent Data Is Critical
Any B2B marketer today must be data-driven. It’s a necessity to do the job well. A…
