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Digital Campaign Planning: The Ultimate Template to Boost Leads and Pipeline Growth
Boost lead generation and pipeline growth with our comprehensive digital campaign planning template. Align content syndication and display advertising tactics for maximum impact.
How Intent Data Can Boost Your Paid Search Advertising ROI
Intent data looks at how consumers behave at every step of the buying journey and can help smart advertisers build highly tailored paid search campaigns.
The Complete Guide to Content Syndication for Marketing Success
Content syndication is a form of 3rd-party demand generation that uses media partners to distribute your branded content to reach broader audiences.
Supercharge Your LinkedIn Ads with Buying Signals
Paid advertising is everywhere. And for B2B marketers, there are multiple channels to choose…
6 Steps To Build A Winning Demand Generation Strategy
The job of the B2B demand generation marketer isn’t easy. Like sales, we feel…
How Device-Level Targeting Empowers B2B Marketers to Reach the Entire Buying Group
The B2B landscape is no stranger to the concept of buying groups. Gone are…
Conquering the Committee: Engaging B2B Buying Groups with Content Syndication
Gone are the days of single-handed decision-making. Today’s B2B purchases involve a complex web…
A B2B Marketer’s Perspective: Lead Generation Reimagined with Intent
As a B2B marketer myself, the new year brings new goals and new expectations…
How to Synchronize Display Advertising and Content Syndication Programs
Reaching every prospect in a single, perfectly targeted channel would be a marketing nirvana….
How Demand Gen Marketers Can Optimize Content Syndication
Feeling like your content deserves a standing ovation, but the audience is stuck in…
ABM Metrics: How to Gauge Short- and Long-Term Marketing Success with Your ABM Program
“I tried ABM but it didn’t work” is a common statement from B2B marketers….
Smarketing for ABM Success: 5 Steps to Achieve Sales and Marketing Alignment
Sales and marketing are critically important to the account-based go-to-market and intent data success…
