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How Device-Level Targeting Empowers B2B Marketers to Reach the Entire Buying Group
The B2B landscape is no stranger to the concept of buying groups. Gone are…
Conquering the Committee: Engaging B2B Buying Groups with Content Syndication
By Susan Orcutt Gone are the days of single-handed decision-making. Today’s B2B purchases involve…
A B2B Marketer’s Perspective: Lead Generation Reimagined with Intent
By Kenna Rooney As a B2B marketer myself, the new year brings new goals…
How to Synchronize Display Advertising and Content Syndication Programs
By Rebecca Scafidi Reaching every prospect in a single, perfectly targeted channel would be…
How Demand Gen Marketers Can Optimize Content Syndication
By Rebecca Scafidi Feeling like your content deserves a standing ovation, but the audience…
ABM Metrics: How to Gauge Short- and Long-Term Marketing Success with Your ABM Program
“I tried ABM but it didn’t work” is a common statement from B2B marketers….
Smarketing for ABM Success: 5 Steps to Achieve Sales and Marketing Alignment
Sales and marketing are critically important to the account-based go-to-market and intent data success…
Reach Your Target Audience with Customized Display Ads Powered by Precision Intent
Every marketer aims to reach as many people in their target audience as possible,…
5 Ways to Harness the Power of Intent Data for Display Advertising
B2B buyers are no strangers to the Internet. But if you asked a buyer…
The Secret to Driving Better Outcomes from Content Syndication: Intent Intelligence
Today, B2B marketers are being asked to do more with less. Budgets have shrunk…
3 Ways to Maximize Revenue Impact with Precision Buyer Intent Solutions
Only a handful of years ago, marketers might have been able to get away…
MarketingProfs Shares How Precision Intent Data Improves B2B GTM Strategy Success
MarketingProfs shared their key insights on our latest research report with Ascend2, The State…
