Meghan Crook Brisson

The State of Intent Data: 4 Must-Know B2B Marketing Trends

New B2B marketing trends and how executives use intent data to drive conversions, inform digital advertising and improve lead generation.

how to write an eBook

B2B Content Marketing: How To Write An eBook

Learn why eBooks are an integral part of a B2B marketing strategy and how to write and eBook, design, and distribute to your target audience.

What’s New: Persona-Level Targeting and Buying Group Contact Job Title Enhancements

See the latest features from Intentsify including persona-level targeting and job title enhancements for buying group contacts.

How Ping Identity Uses Signal-Based Marketing To Drive Revenue

Learn how Ping Identity uses a signal-based marketing approach to align with sales, prioritize accounts, and boost revenue.

What’s New: Device-Level Targeting, Buying Group Insights, and Tele-Verified Lead Generation

See the latest features from Intentsify including device-level targeting, buying group insights, and global intent feed enhancements.

Webinar Recap: How Intentsify is Preparing for the Cookie Apocalypse

See how Intentsify is future-proofed and ready for the deprecation of third-party cookies. Check out this webinar recap for 4 key takeaways.

5 Ways Verizon Amplifies Their Intent Investment

With these 5 takeaways from Forrester B2B Summit, you’ll learn how Verizon amplified their intent investment and improved their demand gen.

First Party vs. Third Party Data: What Marketers Need to Know

First party data can help B2B marketers offer better personalization, increase marketing ROI and stay compliant with data protection laws.

Optimize the Buyer Journey and Accelerate Revenue

Webinar Recap: How To Optimize the Buyer Journey with Intent Data

Learn how to use intent data to better understand your buyer journey from awareness to decision. See this webinar recap for 4 key takeaways.

ways to maximize revenue

3 Ways to Maximize Revenue Impact with Precision Buyer Intent Solutions

Only a handful of years ago, marketers might have been able to get away…