Meghan Crook Brisson

content repurposing strategies

Content Repurposing Strategies: Get More Mileage Out of Your Best Assets 

You’ve put in the work. You’ve created a killer piece of content — an…

How b2b marketers target niche audiences

How Intent-Activated Ad Solutions Help Convert Specialized, Niche B2B Audiences

B2B marketing and sales are complex, and the challenges multiply for technology vendors in…

customer led content strategies

Let Your Customers Lead: Exploring the Best Content Strategy for 2025

Learn why customer interviews should drive your content strategy. Get actionable tips for creating content that resonates and converts.

thought leadership marketing

Real Content, Not Clickbait: Thought Leadership Marketing

Learn how thought leadership marketing builds trust and drives B2B success. Discover strategies to create authentic content that resonates with buyers.

9 Must-Read B2B Marketing Newsletters for 2025

Discover the top newsletters every B2B marketer should subscribe to for cutting-edge strategies and trends.

8 Tips To Write An Engaging Email Newsletter

Learn how to write effective email newsletters to drive engagement and conversion. Plus, one pro tip to support an always-on campaign with email marketing.

Digital Campaign Planning: The Ultimate Template to Boost Leads and Pipeline Growth

Boost lead generation and pipeline growth with our comprehensive digital campaign planning template. Align content syndication and display advertising tactics for maximum impact.

Webinar Recap: Unlocking the Buying Group For Revenue Growth

Learn how to intent data at the persona and buying group member levels to precisely target and engage key decision-makers.

Webinar Recap: How to Level-Up Your Paid Programs

Learn how to set up intent-driven LinkedIn Ad and Google Ad campaigns in this digital marketing masterclass recap.

The State of Intent Data: 4 Must-Know B2B Marketing Trends

New B2B marketing trends and how executives use intent data to drive conversions, inform digital advertising and improve lead generation.

how to write an eBook

B2B Content Marketing: How To Write An eBook

Learn why eBooks are an integral part of a B2B marketing strategy and how to write and eBook, design, and distribute to your target audience.

What’s New: Persona-Level Targeting and Buying Group Contact Job Title Enhancements

See the latest features from Intentsify including persona-level targeting and job title enhancements for buying group contacts.