Meghan Crook Brisson
10 B2B Content Marketing Examples to Engage your Audience
Content marketing is an invaluable tool in the B2B marketing toolbox. By creating and…
Intentsify Talent: How Our Engineering Manager Solved Project Prioritization
Welcome to Intentsify Talent, where we spotlight the talented individuals driving innovation across our…
Beyond MQLs: Why Buying Groups Are the Future of B2B Marketing
“If marketing can hit their number while the business misses theirs, the number didn’t mean anything.”
Content Repurposing Strategies: Get More Mileage Out of Your Best Assets
You’ve put in the work. You’ve created a killer piece of content — an…
How Intent-Activated Ad Solutions Help Convert Specialized, Niche B2B Audiences
B2B marketing and sales are complex, and the challenges multiply for technology vendors in…
Let Your Customers Lead: Exploring the Best Content Strategy for 2025
Learn why customer interviews should drive your content strategy. Get actionable tips for creating content that resonates and converts.
Real Content, Not Clickbait: Thought Leadership Marketing
Learn how thought leadership marketing builds trust and drives B2B success. Discover strategies to create authentic content that resonates with buyers.
9 Must-Read B2B Marketing Newsletters for 2025
Discover the top newsletters every B2B marketer should subscribe to for cutting-edge strategies and trends.
8 Tips To Write An Engaging Email Newsletter
Learn how to write effective email newsletters to drive engagement and conversion. Plus, one pro tip to support an always-on campaign with email marketing.
Digital Campaign Planning: The Ultimate Template to Boost Leads and Pipeline Growth
Boost lead generation and pipeline growth with our comprehensive digital campaign planning template. Align content syndication and display advertising tactics for maximum impact.
Webinar Recap: Unlocking the Buying Group For Revenue Growth
Learn how to intent data at the persona and buying group member levels to precisely target and engage key decision-makers.
Webinar Recap: How to Level-Up Your Paid Programs
Learn how to set up intent-driven LinkedIn Ad and Google Ad campaigns in this digital marketing masterclass recap.
