Brian Ewing

Mid-Funnel Marketing Why the Forgotten Middle Costs You Deals

Mid-Funnel Marketing: Why the Forgotten Middle Costs You Deals

See how prioritizing mid-funnel marketing can prevent your brand from forgetting the nurturing phase that actually drives conversions.

Managed Services for B2B Demand Generation

Managed Services for B2B Demand Generation

See reasons to choose managed services for B2B demand generation, unlocking expert intent data, flexible scale, and renewed strategic focus.

intent to buy vs learn

Stop Sending Sales After Learners: The Intent to Buy vs. Intent to Learn Breakdown

Every B2B marketer has been there. Your intent data platform lights up like a…

churn prevention

Churn Prevention: How To Spot At-Risk Accounts with Buying Group Intent

It’s much easier to save a customer while they’re still there than it is…

Data security and compliance

Data Security and Compliance: The New Imperative for B2B Marketers

B2B marketing is fueled by an ocean of prospect and consumer data. And businesses…

B2b quizzes and surveys

How B2B Quizzes and Surveys Can Enhance Data Collection

Data collection often feels frustrating and overwhelming, and it’s usually seen as a tedious…

2025 marketing trends b2b

Understanding Key B2B Sales and Marketing Trends 2025

B2B organizations typically evolve at a slower pace than B2C, and for good reason….

What’s New: SmartTAL and Salesforce Native App Integration

See the latest features and functionality from Intentsify including SmartTAL and Salesforce Native App Integration.

How to Leverage Unified Data to Supercharge Your Marketing Efforts

See how a one-stop-shop for intent data and lead generation can benefit your marketing strategy, avoiding the pitfalls of disjointed data.

What is Firmographic Data and How Can It Help B2B Marketers?

Firmographic data can help B2B marketers drive engagement and increase sales with targeted messaging in a B2B world of long sales cycles.

5 Questions To Ask Your Intent Data and ABM Vendors

Third-party cookies are being phased out. Are your intent data and ABM vendors prepared for this major shift and cookie deprecation?

intent data customer churn

How to Use Intent Data to Detect Customer Churn Before It Happens

Using intent data for customer churn detection and prevention is a lesser known use case — but one of the most valuable.