Summer Replay Series
The webinars you meant to watch.
Now’s the time.
Three of our most-watched webinars, now on demand. Each one tackles a different layer of the same problem: the way most B2B marketing programs are built isn’t working anymore. Watch one or all three — they each stand alone.
3
Sessions
3+ hrs
Total content
On demand
Watch anytime
Three sessions in the series
Jump to a session
Session 1 — Propensity modeling 101
Shifting from lead scoring to buying group dynamics — featuring NVIDIA
Session 2 — MQLs, MQAs, and buying groups
How Sysdig rebuilt their ICP around retention, not revenue
Session 3 — Campaign overhaul
Redesigning campaigns as buying group fill-in-the-blank exercises
Session 4 — Content as fuel
Why content teams need to be in the room at the start of campaign planning
Session 5 — Aligning brand and demand
The intent-driven workflow that connects awareness to pipeline
Session 6 — The reality check
Five change management pitfalls that sink most transformations
