Intent-Powered Audiences, Built for Your Business
Intentsify Custom Audiences combine AI and buyer intent data to identify in-market accounts actively researching your solutions.
Built around your products, value propositions, and use cases, these audiences enable precise B2B targeting across advertising and demand generation programs.
Ditch generic B2B data. Unlock solution-level targeting.
Generic B2B audiences stop at broad topics like “marketing automation” or “cybersecurity,” missing the nuances that separate your solutions from competitors. Custom Audiences go deeper.
Intentsify’s AI examines your marketing materials and messaging to understand what makes your offerings unique. Instead of monitoring generic categories, we track the specific products, capabilities, competitive alternatives, and use cases your buyers are actively researching.
Monitor signals for your specific solutions across 33K+ product categories
Identify buyers researching your exact offerings, not just broad categories
Adapt weekly as buyer research patterns and stage evolve
Automatically sync to 100+ platforms including Google DV360, LinkedIn, Meta, and The Trade Desk
Tailored precision. Continuous optimization. Real results.
Always Fresh, Always Relevant
Weekly audience updates ensure you’re targeting accounts with active buying signals, not stale data from months ago. Your audiences evolve as buyer behavior changes.
AI-Powered Intelligence
Leveraging 1.1T monthly intent signals across 90K+ topics and 33K+ product categories, our AI identifies patterns human analysts would miss—giving you audiences based on comprehensive, multi-sourced buyer intelligence.
Intent + Persona Precision
Custom Audiences combine solution-specific intent signals with persona-level targeting, ensuring you reach the right decision-makers at accounts actively researching relevant topics and solutions.
Omnichannel Activation
Deliver your Custom Audiences to 100+ advertising platforms including Google Display & Video 360, LinkedIn, Meta, Amazon, The Trade Desk, and more.
Built for Performance
Perfect for ABM programs, retargeting campaigns, and omnichannel digital advertising strategies that require precision targeting and measurable results.
Massive scale, Granular precision
Choosing the right audience solution
Both Custom and Syndicated Audiences deliver high-quality B2B targeting. Here’s how to decide which one is best for your business:
Custom Audiences are ideal if you:
- Offer specialized solutions that don’t fit general intent categories
- Prefer buying signals to align with your unique value propositions
- Require audiences that adapt to evolving buyer research patterns
- Run high-value ABM programs targeting specific accounts
- Want to gain a competitive edge against other solutions
Syndicated Audiences are ideal if you:
- Require immediate ad campaign activation
- Prefer to test smaller samples of audience data
- Have targeting criteria that aligns well with our pre-built segments
- Run broader awareness or demand generation campaigns
- Can’t accommodate custom development with your budget or timeline
- Prefer self-service activation over managed services
Leveraging both for maximum impact:
Many customers use Syndicated Audiences as a quick and easy way to try out Intentsify’s data. Once you’ve sampled our audience segments, Custom Audiences can take your targeting precision a step further with highly customized buyer intelligence—tailored precisely to your business.
