Audience Explorer

Most B2B audience providers specialize in one or two data dimensions — either intent-only segments, company-focused targeting, or B2C audiences that lack important B2B buying group context and precision. Intentsify integrates five critical B2B data dimensions — intent, firmographics, technographics, personas, and business events — in every segment. You get complete targeting without stitching multiple vendors together.

Intentsify’s Syndicated Audiences (those visible in Audience Explorer) are available in major DSPs, including The Trade Desk, Google Display & Video 360, Amazon DSP, Yahoo! DSP, and many others. Activate through your existing workflow with no new platforms required.

Pricing varies by DSP. Most platforms use CPM-based pricing, while others use a combination of CPM and percentage of media spend. Intentsify’s pricing is transparent and competitive with other B2B audience providers — you get premium data quality without premium prices.

Yes. You can layer up to 8 segments to create precisely targeted audiences. For example: companies that are actively showing intent signals for “Marketing Automation”, have a revenue range of $50M-$500M, are using “Salesforce” and show indicators of “Increasing Headcount.” Audience Explorer adjusts audience reach in real-time reach as you build.

Our audiences perform best across all digital channels, including display/programmatic advertising, social campaigns, and ABM programs — anywhere B2B efficiency, precision, and performance are paramount.

The Audience Explorer allows you to build Syndicated Audiences, which are pre-built, off-the-shelf segments you can activate immediately through your DSP.

Custom Audiences are tailored to your solutions and messaging, powered by custom intent models aligned with your unique value proposition and target markets. Syndicated is self-service; Custom involves Intentsify building audiences specifically for you.

Intentsify offers 700+ pre-built segments in our Syndicated Audiences (all visible in our Audience Explorer). They’re ready to activate now within your DSP and can be tested on your schedule.

Immediately. Simply access Audience Explorer, browse available segments, build your audience, and activate it in your DSP. The entire process takes minutes, not days or weeks.

No. Syndicated Audiences is a self-service offering. You can browse and combine audience segments in Audience Explorer and activate through your DSP without any sales engagement. If you want to learn more about Custom Audiences or have questions, our team is here to help.