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Reach B2B Buyers on the Go with Digital Out-of-Home Advertising

Deliver contextual, high-impact advertising while your audience is on the move—maximizing brand visibility and campaign reach across major metro areas.

Why digital out-of-home advertising?

Digital Out-of-Home (DOOH) advertising puts your brand front and center in the physical spaces your target accounts frequent. From billboards and transit screens to office lobbies and airports, DOOH complements your digital strategy by engaging buyers when they’re offline—creating memorable touchpoints that drive awareness and influence purchasing decisions.

With Intentsify’s DOOH solutions, you can leverage buyer intent data to strategically place your message in high-traffic locations where your target accounts work, travel, and gather.

As a unique component of an omnichannel strategy, it’s advertising that meets your audience where they are.

Strategic placement, maximum impact

Intentsify’s DOOH campaigns are built on five core components that ensure your advertising reaches the right audience at the right time (with built-in brand safety):

DOOH campaigns are planned at the city or major metro area level, where screen concentration enables maximum campaign impact.

Select from diverse venue categories, including Transit (airports, subways, train stations), Retail (parking garages, fueling stations), Outdoor (billboards, urban panels), Office Buildings, Leisure (hotels, bars, sports venues), and more.

Choose the right format for your message—from static images to dynamic video content—based on creative specs and campaign objectives.

Target specific screens and locations where your target accounts are most likely to see your advertisement, from office building lobbies to high-traffic transit hubs.

Optimize when your ads run to maximize reach and impact based on audience traffic patterns and campaign goals.

Reach your accounts where they work and travel

Unlike traditional outdoor advertising, Intentsify leverages proprietary location intelligence and buyer intent data to place your ads strategically:

Office Proximity

Position your brand in the places your buyers visit nearly every day:

  • Inside your target accounts’ office buildings
  • Within a defined radius around office locations
  • At likely-to-visit locations near offices (gyms, restaurants, coffee shops, etc.)
Transit Focus

Reach your audience during their commute or travel:

  • Along common travel routes (train stations, subway systems, highways)
  • At high-traffic transit hubs in key markets
Event Coordination

Remind your buyers of your brand or message at the major events they attend:

  • Near trade show and conference venues
  • In airports and other major travel locations

Why choose Intentsify for DOOH?

Intentsify delivers more than just access to digital screens—we provide intelligence-driven campaigns that integrate seamlessly into your overall marketing strategy.

Intent-Driven Placement

Leverage intent signals to optimize timing and placements for your highest-priority accounts, ensuring your DOOH investment reaches buyers actively researching solutions like yours, at every stage of the buyer journey.

Omnichannel Orchestration

Coordinate messaging across DOOH, display, native, CTV, and audio advertising to create unified buyer journeys across online and offline touchpoints.

Advanced Retargeting

Retarget audiences who’ve been exposed to your DOOH campaigns with coordinated digital messaging and use geofencing to engage buyers on their mobile devices after they’ve seen your ads.

Dedicated Support

Our campaign management team supports you throughout the entire campaign lifecycle—from creative development and screen selection to launch, optimization, and performance reporting.

Transparent Performance Reporting

Whether your focus is on brand awareness or demand generation, Intentsify’s reporting captures meaningful metrics, including impressions, display frequency, and account movement through research stages.

FAQs

What makes Intentsify’s DOOH different?
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