State of Intent Data 2024: 4 Key Takeaways

About the Research:

At the beginning of 2024, Intentsify partnered with Ascend2 to survey marketers on how they use intent data. Respondents reported their top challenges when using intent data, their use cases, vendor quantity, and the future of their intent investments:

• 67% of respondents are using intent data for digital advertising and only 32% for customer churn prevention.
• 57% of respondents who reported “exceptional ROI” are using campaign execution providers.
• 59% of respondents plan to add additional intent data sources in the next 12 months.
• 84% of marketers have an increase in intent data budgets.

In this infographic you’ll learn:

• How industry peers measure the impact of intent data
• Which intent data use cases you’re missing
• 4 actionable ways to up-level your intent data investment