Beyond MQLs: Aligning Intent to the Future of Buying Experiences
May 21, 2025 at 1pm ET/10am PT
Buying groups are king. Are MQLs dead?
Join Intentsify President, Charlie Allieri and guest speaker, Forrester Principal Analyst and author of The Forrester Wave™: Intent Data Providers for B2B, Q1 2025, Brett Kahnke on May 21 at 1pm ET for a discussion on the intricacies of buying behavior.
Brett and Charlie will discuss how shifting to marketing to entire buying groups will accelerate deal velocity. They’ll delve into how this shift impacts the criteria teams should use when evaluating intent data providers, and offer practical frameworks to effectively assess vendors in this evolving landscape.
This webinar will also explore the latest innovations shaping the intent data landscape.
Attendees will learn:
- How buying groups have changed the way we go to market
- Why persona-level analytics are critical to efficient marketing
- Strategies to engage the entire buying group, not just produce MQLs
