2025 Gartner® Market Guide for GTM Data Applications
GTM teams are under pressure to turn growing volumes of data into consistent, revenue-driving action. The 2025 Gartner® Market Guide for GTM Data Applications examines how the market is evolving to help sales, marketing, and revenue operations teams operationalize data through AI-powered activation and execution-first design.
What Gartner Highlights
In our understanding, Gartner explores how GTM data applications are evolving to support modern revenue execution, including:
- The shift from dashboards to execution-first intelligence embedded directly into seller workflows
- Increased reliance on person-level and buying-group intelligence to support coordinated engagement
- The growing importance of transparent, explainable AI recommendations to drive adoption and trust
- The role of GTM data applications in enabling unified revenue operations across sales, marketing, and customer success
This report provides a market-level view of the capabilities, trends, and considerations sales and revenue leaders should evaluate as they modernize their GTM data strategy.
Where Intentsify Fits
Intentsify was recognized as a Representative Vendor in the 2025 report.
We believe Intentsify stands out by helping GTM teams move beyond broad account-level signals and operationalize persona- and buying-group-level intent intelligence across revenue workflows. Our approach focuses on turning intent into action through native CRM activation, buying-group scoring, and orchestration across sales and marketing motions.
Who Should Read This Report
This report is especially relevant for:
- Sales Operations and Revenue Operations leaders
- Marketing and Demand Generation teams
- GTM leaders evaluating intent data, buying group intelligence, or AI-powered activation
- Organizations looking to align sales, marketing, and customer success around shared GTM signals
Get the complimentary Gartner® Market Guide for GTM Data Applications
Gartner, Market Guide for GTM Data Applications, By Alyssa Cruz, Tyler Huguley, Ray Pun, 16 September 2025
Gartner is a trademark of Gartner, Inc. and/or its affiliates.
Gartner does not endorse any company, vendor, product or service depicted in its publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner publications consist of the opinions of Gartner’s business and technology insights organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this publication, including any warranties of merchantability or fitness for a particular purpose.
