In B2B, purchasing decisions are made by groups, not individuals. Targeting buying groups with precision has become essential for success as the complexity of decision-making processes increases.
This webinar will dive into how revenue marketing platforms are revolutionizing how frontline marketers identify, engage, and influence entire buying groups by leveraging intent data at the persona and buying group member level.
We’ll explore how intent data can reveal which buying group members are most engaged and how advanced AI tools can suggest additional personas that marketers may have overlooked. Learn how this comprehensive, data-driven approach ensures that marketing programs resonate with the right people at the right time, ultimately accelerating the path to revenue.
Attendees will learn how to:
- Leverage intent data at the persona and buying group member levels to precisely target and engage key decision-makers
- How AI-driven revenue marketing platforms can identify overlooked personas within buying groups and recommend additional stakeholders to engage, expanding your reach and influence within target accounts.
- Best practices for optimizing marketing programs to target entire buying groups with personalized, data-driven insights, ultimately accelerating pipeline progression and driving revenue growth.
David Crane
Intentsify
Kelvin Gee
Forrester
Apparao Karri
Intentsify
This is the anti-webinar.
Join two members of Intentsify’s marketing team to go through, step-by-step, how to set up Google and LinkedIn advertising campaigns that are powered by intent data.
You’ll learn how to maximize your paid program budget by operationalizing buying signals from your target accounts so that you’re bidding on keywords with confidence and launching LinkedIn campaigns that generate more leads on a lower CPL than you thought possible.
Don’t miss your chance at a masterclass.
Hannah Swanson
Senior Director of Marketing
Kenna Rooney
Digital Marketing Manager
In this session, Marco Lagi, VP of AI at Intentsify and early AI innovator, and David Crane, an industry expert in intent data will discuss how the power of AI and large language models (LLMs) has changed the buyer intent landscape and created even greater opportunities for marketing to leverage it for a variety of use cases.
You’ll learn:
- How to make data-driven decisions quickly and confidently with the help of AI
- How AI can create hyper-personalized experiences for your buyers
- How to enhance your content creation and marketing strategy with generative AI
- The ethical considerations of weaving AI into your marketing strategy
In this webinar, you’ll learn from industry experts David Crane, VP of Portfolio Marketing at Intentsify, and Liz Wood, VP of Demand at MOI Global, how to harness the power of precision intent and confidently execute marketing programs that maximize ROI and accelerate pipeline.
Webinar Outline:
- Dive into the core marketing use cases for precision intent
- Learn how to build and prioritize a target account list (TAL) that you can surround with display and content syndication campaigns
- Explore the common pitfalls B2B marketing teams notice and how to avoid them.
Getting the most out of your company’s investment in buyer intent data can mean the difference between gaining a competitive advantage or falling behind.
In this webinar, we examine how B2B teams are optimizing their investment by leveraging intent data successfully, and where they are having the greatest challenges. Colleen Sheley, SVP of Integrated Marketing at Alvaria, will share how they are using Intentsify’s precision intent intelligence to power their revenue engine.
In this webinar, you’ll:
- See how B2B marketing, sales, and customer success teams are adopting intent data
- Learn the most common use cases for intent data
- Experience how Alvaria is driving an intent-fueled transformation
