Recently, we announced that Intentsify has been recognized as a Leader in The Forrester Wave™: Intent Data Providers for B2B, Q1 2025. Our comprehensive data offering played a key role in this achievement. Specifically, Intentsify delivers the most precise buying group intelligence available to B2B teams.
This month, we’re excited to share our product team’s latest developments. We’ve enhanced how customers view and use Intentsify’s data, which drives stronger outcomes for marketing and sales teams.
Improved Buying Group Insights & Activation
Today, B2B purchases typically involve 11+ individuals with varying levels of influence. As a result, engaging key committee members throughout the buyer’s journey has become essential. That’s why our team continues to focus on delivering better buying group data to fuel your engagement strategies.
The latest enhancements include:
- Improved Buying Group Insights: We now offer more detailed visualizations that reveal additional segmentation opportunities. These include accounts with buying group intent, distribution of buying-group interest levels, top personas with intent, and buying group contacts by persona.
- Buying Roles: You can now assign target personas a Buying Role such as Champion, Influencer, User, or Decision Maker. This ensures your buying group insights and buying group contact delivery include all key roles in the buying cycle.
- Job Title Keyword Exclusion: You can exclude personas and contacts with specific job title keywords. This improves the precision of your audience targeting.
- Job Title Matching: Our system quickly identifies related job titles without requiring exact matches. Consequently, this increases the relevance of buying group contacts delivered to your teams.
More Powerful Lead Activation Summaries
Intentsify’s Lead Activation Summaries provide actionable insights about each lead. These help sellers fine-tune their outreach strategies, which results in better engagement and pipeline generation. In our latest release, we’ve made these summaries even better with enhanced insights that include:
- Business Event Data: We now surface relevant business events to help sellers tailor their approach. As a result, they can adjust tactics based on recent company developments.
- Buying Group Insights: We provide detailed information about research behaviors across key personas. This offers a more holistic view of collective interests and buyer research stage.
- Next Best Action Recommendations: Sellers now receive prescriptive guidance on optimal follow-up methods. These recommendations are based on where the account sits in the buyer research journey.
These enhancements provide a clearer engagement path for both marketers and sellers. Subsequently, your outreach efforts become more timely, relevant, and targeted toward promising opportunities. With enriched data and actionable insights, your teams can prioritize accounts more effectively, craft personalized messages, and accelerate pipeline velocity.
To learn more about Intentsify and what sets us apart, download The Forrester Wave™: B2B Intent Data Providers Q1 2025 report or visit intentsify.io.
