The Funnel Is Broken: 6 Takeaways To Rebuild Your B2B Marketing Foundation
The traditional marketing funnel isn’t just outdated — it’s actively sabotaging B2B marketing success....
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The Campaign Autopsy: Dissecting a Failed B2B Launch
We all love the glossy case studies. The ones with hockey-stick graphs and “we…
Why the B2B Conversion Rate Obsession Hurts Performance (And How to Multiply Results)
The B2B marketing landscape has undergone a seismic shift. You’ve probably heard the statistic…
How AI-Powered Intent Data Is Revolutionizing Go-to-Market Data Applications
Between the publication of Gartner’s 2024 and 2025 Market Guides for GTM Data Applications,…
Stop Sending Sales After Learners: The Intent to Buy vs. Intent to Learn Breakdown
Every B2B marketer has been there. Your intent data platform lights up like a…
Why Retargeting Is The Key To Converting Syndicated Leads
If you’ve ever spent months carefully planning and running an extensive content syndication program…
Beyond Company Names: How to Uncover Your B2B Website Visitor Personas
Picture this: Your website analytics show 5,000 monthly visitors, solid engagement metrics, and decent…
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LinkedIn Ad Cost: Get the Most Bang for your Buck
If you’ve ever run a LinkedIn Ads campaign (or even thought about it) you’ve…
The Buying Group Train Has Left the Station. Are You Onboard?
Originally posted by the Inverta team here. The shift from individual lead generation to…
Evaluating Buying-Group Intent Data Solutions: Essential Features & Warning Signs
In the dynamic world of B2B marketing and sales, strategy evolves with every technological…
Marketing to Gen Z: Meet the Challenge Now
Gen Z is here, and they’re not just the future of your customer base…
How to Do B2B SEO Right: Target High-Intent Keywords and Drive Qualified Leads
Trying to crack the B2B SEO code? It’s not just about traffic. It’s about…
Intentsify Talent: How Our Engineering Manager Architect Solves a Core Data Science Problem
Welcome to Intentsify Talent, where we spotlight the talented individuals driving innovation across our…
