The Funnel Is Broken: 6 Takeaways To Rebuild Your B2B Marketing Foundation
The traditional marketing funnel isn’t just outdated — it’s actively sabotaging B2B marketing success....
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The Buying Group Train Has Left the Station. Are You Onboard?
Originally posted by the Inverta team here. The shift from individual lead generation to…
Evaluating Buying-Group Intent Data Solutions: Essential Features & Warning Signs
In the dynamic world of B2B marketing and sales, strategy evolves with every technological…
Marketing to Gen Z: Meet the Challenge Now
Gen Z is here, and they’re not just the future of your customer base…
How to Do B2B SEO Right: Target High-Intent Keywords and Drive Qualified Leads
Trying to crack the B2B SEO code? It’s not just about traffic. It’s about…
Intentsify Talent: How Our Engineering Manager Architect Solves a Core Data Science Problem
Welcome to Intentsify Talent, where we spotlight the talented individuals driving innovation across our…
From Clicks to Revenue: Lead Generation KPIs That Actually Matter
Clicks and downloads only tell part of the story. To really understand what’s driving…
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The Decline Of SEO: How Zero Click Searches Are Changing B2B Marketing Content
If anything is true about B2B marketing, it’s that change is inevitable. In fact,…
Intent Data Use Case: Mastering Digital Advertising
What if you could stop wasting ad dollars on prospects who aren’t ready for…
Creative Email Subject Lines: Increase Open Rates with These Techniques
You could write the world’s best email, but if your subject line is boring,…
Cold Calling Alternatives: Why B2B Sales Teams Are Pivoting to Intent-Driven Strategies
Cold calling has earned a reputation as one of the most successful B2B sales…
Top B2B Email Marketing Mistakes and How To Avoid Them, According to Experts
If you’re running email campaigns for your B2B brand and not getting the results…
Brand Collaborations: Partnering with Other B2B Brands for Maximum Exposure
B2B marketing can feel like a grind. You’re constantly trying to get in front…
