Beyond MQLs: Why Buying Groups Are the Future of B2B Marketing
"If marketing can hit their number while the business misses theirs, the number didn't mean anything."
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The Future of B2B Sales: How Buying Group Intelligence Drives Closed Deals
B2B buyers don’t make buying decisions alone. Are your sellers still engaging with them like they are? Despite complex buying…
Beyond MQLs: Why Buying Groups Are the Future of B2B Marketing
“If marketing can hit their number while the business misses theirs, the number didn’t mean anything.”
Intent Signals: Why Volume Matters
In the dynamic world of B2B marketing and sales, understanding buyer intent is paramount….
Data Security and Compliance: The New Imperative for B2B Marketers
B2B marketing is fueled by an ocean of prospect and consumer data. And businesses…
How To Prioritize Your Accounts: Intent Data Use Case
Ever wondered why some sales teams always know which prospects to call? That’s intent…
Webinars for Lead Generation: How To Bring In More Leads and Boost Pipeline
Webinars help you connect with potential buyers, build relationships over time, and give your…
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Choosing the Best Intent Data Provider for Your GTM Strategy
Account-based marketing (ABM) is the staple in any B2B marketer’s toolkit. However, a broad-stroke…
State of B2B Social Media: 2025 Trends and Tactics
B2B social media trends have come a long way. What used to be just a place…
How To Use AI In B2B Marketing
The artificial intelligence (AI) revolution is no longer “on its way.” It’s here. In…
How B2B Quizzes and Surveys Can Enhance Data Collection
Data collection often feels frustrating and overwhelming, and it’s usually seen as a tedious…
How Marketers Can Use Reddit for B2B Lead Generation
LinkedIn is typically the first port of call for B2B lead generation, but it’s…
What’s New: Enhanced Buying Group Intelligence and Lead Activation Summaries
Recently, we announced that Intentsify has been recognized as a Leader in The Forrester…
