Check out our latest roundup of Intentsify product updates and offers.
Persona-Level Targeting and Reporting
Last month, we announced the new availability of device-level targeting (alongside Intentsify’s pre-existing IP-targeting capabilities). In addition to expanding overall reach and enabling marketers to engage target audiences outside the office setting, device-level targeting allows your campaigns to target both in-market companies and specific personas. In effect, this ensures your ad spend reaches key decision-makers at target accounts in an active purchase cycle.
Further, this persona-targeting update comes with new, powerful analytics. The Ad Solutions dashboard now reports on ad engagement (i.e., impressions, clicks, CTR) by target persona, and provides insights on engagement patterns between specific personas and target accounts.
Buying-Group Contact Job-Title Enhancements
In April, we shared our new Buying-Group Contact Data, with up to 10 contacts available within each in-market buying group. To get the most out of your buying-group contacts, first consider your target-persona requirements. Each buying group should include all roles involved in the purchase cycle, including the Champion, Decision Maker, Influencer, and Ratifier. Talk to your campaign manager about our best practices. It is highly recommended to use job title keywords to capture a more accurate and comprehensive pool of buying group contacts — more than applying specific job titles alone.
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