Here’s our latest roundup of Intentsify product updates.
This month, our product releases have centered around two main themes: identifying high-potential accounts that may be overlooked and streamlining collaboration between go-to-market (GTM) teams.
SmartTAL: AI-Powered Target Account List Generation
Continuing our commitment to transforming data science into revenue science, we're excited to introduce SmartTAL. This innovative AI-powered tool is designed for creating and optimizing target-account lists (TALs). Unlike traditional lookalike account builders, SmartTAL analyzes your most successful accounts and generates a lookalike list by scraping similar domain homepages. This method accesses richer, more current qualitative data from high-potential domains that align closely with your top accounts. By leveraging homepage scraping, SmartTAL reveals nuanced insights about a company's focus, recent changes, and branding that conventional data sources might miss.
The benefits of SmartTAL are twofold:
- It helps your sales and marketing teams focus on accounts with the highest likelihood potential of success.
- By intelligently identifying new in-market accounts, SmartTAL broadens your addressable audience, enabling teams to impact pipeline more aggressively.
Salesforce Native App Integration: Bridging the Gap Between Marketing and Sales
We have also launched a Salesforce Native App Integration, which brings the power of Intentsify's intent data directly into your CRM environment. This integration addresses a common pain point, as over 60% of GTM leaders citing challenges in aligning their sales and marketing efforts at the goal, system, and data levels.
The Intentsify Salesforce Integration provides detailed reporting on accounts and leads showing intent, insights into account activity and engagement levels, and a revenue-impact dashboard. This seamless integration empowers teams to make data-driven decisions and act on intent signals in real-time, ultimately shortening sales cycles. It also helps GTM teams demonstrate the value of intent data by quantifying its impact on pipeline and revenue generation.
