Beyond MQLs: Why Buying Groups Are the Future of B2B Marketing
"If marketing can hit their number while the business misses theirs, the number didn't mean anything."
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SEO Audit: How to Conduct a Comprehensive Review
In today’s digital marketing environment, having a website is an absolute must for businesses…
Content Repurposing Strategies: Get More Mileage Out of Your Best Assets
You’ve put in the work. You’ve created a killer piece of content — an…
B2B Event Marketing: The Comeback of Live Events in 2025
Have you noticed? After a whirlwind of digital overload these past few years, people…
Understanding Key B2B Sales and Marketing Trends 2025
B2B organizations typically evolve at a slower pace than B2C, and for good reason….
Intentsify Top-Ranked in Current Offering For B2B Intent Data
We’re thrilled to announce that Intentsify has been recognized as a Leader in The…
How Intent-Activated Ad Solutions Help Convert Specialized, Niche B2B Audiences
B2B marketing and sales are complex, and the challenges multiply for technology vendors in…
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Introducing the All-New Intentsify Website: Designed for the Future of Buyer Intelligence
We’re thrilled to announce the launch of our completely redesigned Intentsify website. This transformation…
The Power of Social Proof: Using Case Studies and Testimonials to Close Deals
Boost B2B sales with proven social proof strategies. Learn how to leverage case studies and testimonials to build trust and close deals.
Let Your Customers Lead: Exploring the Best Content Strategy for 2025
Learn why customer interviews should drive your content strategy. Get actionable tips for creating content that resonates and converts.
6 Top Tips for Successful B2B Influencer Marketing in 2025
Learn 6 essential B2B influencer marketing strategies from LinkedIn campaigns to video content. Drive brand growth with industry thought leaders.
10 Metrics B2B Marketers Should Be Tracking to Optimize Campaign Performance
Discover 10 essential b2b marketing metrics to optimize campaign performance. Learn how to leverage data for better ROI and lead conversion.
Real Content, Not Clickbait: Thought Leadership Marketing
Learn how thought leadership marketing builds trust and drives B2B success. Discover strategies to create authentic content that resonates with buyers.
