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How b2b marketers target niche audiences

How Intent-Activated Ad Solutions Help Convert Specialized, Niche B2B Audiences

B2B marketing and sales are complex, and the challenges multiply for technology vendors in…

Introducing the All-New Intentsify Website: Designed for the Future of Buyer Intelligence

We’re thrilled to announce the launch of our completely redesigned Intentsify website. This transformation…

The Power of Social Proof: Using Case Studies and Testimonials to Close Deals

Boost B2B sales with proven social proof strategies. Learn how to leverage case studies and testimonials to build trust and close deals.

customer led content strategies

Let Your Customers Lead: Exploring the Best Content Strategy for 2025

Learn why customer interviews should drive your content strategy. Get actionable tips for creating content that resonates and converts.

6 Top Tips for Successful B2B Influencer Marketing in 2025

Learn 6 essential B2B influencer marketing strategies from LinkedIn campaigns to video content. Drive brand growth with industry thought leaders.

b2b marketing metrics

10 Metrics B2B Marketers Should Be Tracking to Optimize Campaign Performance

Discover 10 essential b2b marketing metrics to optimize campaign performance. Learn how to leverage data for better ROI and lead conversion.

thought leadership marketing

Real Content, Not Clickbait: Thought Leadership Marketing

Learn how thought leadership marketing builds trust and drives B2B success. Discover strategies to create authentic content that resonates with buyers.

b2b email marketing lists

7 Ways To Grow and Manage Your B2B Email Marketing Lists in 2025

Learn how to grow your email list with 7 proven strategies for B2B companies. Master email list management and build engaged email marketing lists.

AI Is a Content Tool, Not a Replacement

Learn the top actions to use AI for in content creation while avoiding automated pitfalls. Discover how to use AI as a tool not a human replacement.

What Is a Sales Lead? How to Generate High-Quality Leads

Learn what a sales lead is, how to generate high-quality ones, and how to turn them into customers with the right strategies and technologies.

9 Must-Read B2B Marketing Newsletters for 2025

Discover the top newsletters every B2B marketer should subscribe to for cutting-edge strategies and trends.

What Is an Email Drip Marketing Campaign?

Learn how to build an email drip marketing campaign that drives results and builds on your always-on, lead nurturing strategy.