The Funnel Is Broken: 6 Takeaways To Rebuild Your B2B Marketing Foundation
The traditional marketing funnel isn’t just outdated — it’s actively sabotaging B2B marketing success....
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35 Intent Data Terms Every B2B Marketing and Sales Leader Should Know
Intent data’s importance among B2B marketing and sales disciplines is rising, as more teams…
Are You Guilty of Any of These 7 Content Marketing Mistakes?
A version of this article was originally published on CMSWire. Much about B2B marketing…
B2B Data-Driven Marketing: Here’s Why Intent Data Is Critical
Any B2B marketer today must be data-driven. It’s a necessity to do the job well. A…
Marketing Leaders Rethink Collaboration on Account-Based Strategies
Account-based marketing (ABM) was never about just marketing. From its inception many years ago,…
The BDR Use Case: 4 Ways To Scale Intent Data’s Impact On Pipeline
A version of this article was originally published on CMSWire As far as intent…
Detangling Common Assumptions About Intent Data
Awareness of intent data’s benefits is rapidly increasing among B2B organizations. But being that…
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The Checklist for Selecting Intent Data Topics and Keywords
Intent data is continuing to prove its value in the B2B space. Think: revealing…
Content Syndication Is Booming: Here’s Why, and How to Do It Right
A version of this article was originally published on CMSWire.
8 Pitfalls to Avoid When Using Intent Data for a Demand Gen Strategy
With intent data’s ability to enhance nearly all aspects of account-based marketing (ABM)—from top-of-funnel…
How to Select Intent Data Topics and Keywords, and Activate Results
Serving as a navigational tool for B2B organizations employing account-based strategies, intent data has…
ABM Orchestration: What Does It Mean and Why Is It So Difficult?
The following is a guest post written by Jess Weimer, Vice President of Global…
Wining About Marketing (Episode 1): ABM vs Account-Based Orchestration
A few months ago, either Ed Laplante (Intentsify’s SVP of Sales) or Mike Kelly (Intentsify Co-Founder)—depending on whom…
