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Detangling Common Assumptions About Intent Data
Awareness of intent data’s benefits is rapidly increasing among B2B organizations. But being that…
The Checklist for Selecting Intent Data Topics and Keywords
Intent data is continuing to prove its value in the B2B space. Think: revealing…
Content Syndication Is Booming: Here’s Why, and How to Do It Right
A version of this article was originally published on CMSWire.
8 Pitfalls to Avoid When Using Intent Data for a Demand Gen Strategy
With intent data’s ability to enhance nearly all aspects of account-based marketing (ABM)—from top-of-funnel…
How to Select Intent Data Topics and Keywords, and Activate Results
Serving as a navigational tool for B2B organizations employing account-based strategies, intent data has…
ABM Orchestration: What Does It Mean and Why Is It So Difficult?
The following is a guest post written by Jess Weimer, Vice President of Global…
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Wining About Marketing (Episode 1): ABM vs Account-Based Orchestration
A few months ago, either Ed Laplante (Intentsify’s SVP of Sales) or Mike Kelly (Intentsify Co-Founder)—depending on whom…
Making Intent Data Actionable: Critical Yet Difficult To Achieve
A version of this article was originally published on CMSWire.
PagerDuty Activates Intent Data to Scale Pipeline 10x Against Spend
PagerDuty’s leading incident-response platform helps more than 12,000 companies across 90 countries proactively manage…
Getting Started with Intent Data: Topics vs Keywords
Intent data is becoming an increasingly important tool among B2B organizations. According to a recent…
Intent Activation™: New Category Of Intent-Focused MarTech
A Growing Challenge for B2B Marketing Teams The B2B buying process has become increasingly…
A Guide to Using Intent Data for Content Marketing
Content marketing can be complex. It involves many moving parts, distinct processes and participation…
