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3 BDR Strategies for Better Sales Prospecting
Business Development Representatives (BDRs) can drive business growth through following these three strategies for better sales prospecting.
How Ping Identity Uses Signal-Based Marketing To Drive Revenue
Learn how Ping Identity uses a signal-based marketing approach to align with sales, prioritize accounts, and boost revenue.
How Intent Data Helps Marketing Agencies Navigate Third-Party Cookie Deprecation
Learn how marketing agencies are navigating a future without third-party cookies, and what they look for in an intent data partner.
What is Firmographic Data and How Can It Help B2B Marketers?
Firmographic data can help B2B marketers drive engagement and increase sales with targeted messaging in a B2B world of long sales cycles.
5 Ways Verizon Amplifies Their Intent Investment
With these 5 takeaways from Forrester B2B Summit, you’ll learn how Verizon amplified their intent investment and improved their demand gen.
How To Build Trust Between Marketing and Sales
Discover how intent data can transform the relationship between marketing and sales, enhancing lead quality and improving conversion rates.
Quality vs. Quantity: Decoding Real Customer Intent With AI
Learn how AI and NLP allow you balance quality vs. quantity metrics and understand real customer intent for targeted marketing.
Webinar Recap: How To Optimize the Buyer Journey with Intent Data
Learn how to use intent data to better understand your buyer journey from awareness to decision. See this webinar recap for 4 key takeaways.
8 Steps To Optimize Your Buyer Journey With Intent Data
Intent data reveals what buying groups are actively researching, helping you tailor marketing and sales efforts for maximum impact.
Love at First Swipe? Building an Intent-Driven Nurture Strategy
A downloaded piece of B2B content shows interest. A prospect isn’t quite ready for a long-term commitment. How do you get from swipe to sale?
How B2B Marketers Use Display Advertising to Reach the Right Audience
Understand key components, benefits and tools B2B marketers use to activate, amplify and attribute on their display advertising efforts.
Leveraging Intent Data Throughout the B2B Buyer’s Journey: A Revenue-Acceleration Guide
Understanding your buyers journey is paramount for success in the B2B world. Intent data gives you the insights you have been looking for.
