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5 Ways to Use Intent Data to Boost ABM Performance
Account-based marketing (ABM) has been around for a while—with 98% of B2B marketers currently…
Intent Use Case Spotlight: Account Prioritization & Pipeline Acceleration [Infographic]
Since joining Intentsify a year and a half ago, I’ve written a lot about…
Intent Use Case Spotlight: Account Identification & Selection [Infographic]
Account-based marketing (ABM) has been in the B2B marketing mainstream for a while now….
3 Intent Data Insights From a Demand Gen Marketer
After more than a decade in marketing—most of it in demand generation—I thought I’d…
Programmatic Ads and Lead Generation: The Yin and Yang of Demand Gen
Integrated B2B marketing programs are nothing new. In fact, as account-based marketing (ABM) strategies…
Use Your Ideal Customer Profile (ICP) to Optimize Your Target Account List (TAL)
ABM strategies help B2B marketing and sales teams focus on a specific group of…
Is My Team Ready for Intent Data? 8 Strategy Prerequisites [Part 2]
In my previous article, I discussed the first of three important questions to consider…
Is My Team Ready for Intent Data? Matching Needs to Intent Use Cases [Part 1]
When should my B2B organizations invest in intent data? Are we even ready? Will…
Intent Look-Alike Accounts: Expanding Your Net of In-Market Accounts
If there is anything I have learned over these past years is that most…
How to Improve Rates of Return from Your Intent Data & ABM Investments
The following is a guest post written by Kristina Jaramillo, President of Personal ABM….
Intent-Driven ABM & Programmatic: Awareness, Then Engagement
Note to self: Walk before you run. That is the message as it relates…
How Marketing, Sales, and Customer Success Teams Can Save Resources Using Intent Data
When one revenue-generating team is operating inefficiently, it has an adverse effect on the…
