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Intent Use Case Spotlight: Account Prioritization & Pipeline Acceleration [Infographic]

Since joining Intentsify a year and a half ago, I’ve written a lot about…

Intent Use Case Spotlight: Account Identification & Selection [Infographic]

Account-based marketing (ABM) has been in the B2B marketing mainstream for a while now….

intent data insights demand

3 Intent Data Insights From a Demand Gen Marketer

After more than a decade in marketing—most of it in demand generation—I thought I’d…

programmatic ads lead gen

Programmatic Ads and Lead Generation: The Yin and Yang of Demand Gen

Integrated B2B marketing programs are nothing new. In fact, as account-based marketing (ABM) strategies…

ideal customer profile

Use Your Ideal Customer Profile (ICP) to Optimize Your Target Account List (TAL)

ABM strategies help B2B marketing and sales teams focus on a specific group of…

intent data strategy prerequisites

Is My Team Ready for Intent Data? 8 Strategy Prerequisites [Part 2]

In my previous article, I discussed the first of three important questions to consider…

is my team ready

Is My Team Ready for Intent Data? Matching Needs to Intent Use Cases [Part 1]

When should my B2B organizations invest in intent data? Are we even ready? Will…

intent look-alike accounts

Intent Look-Alike Accounts: Expanding Your Net of In-Market Accounts

If there is anything I have learned over these past years is that most…

improve rates of return

How to Improve Rates of Return from Your Intent Data & ABM Investments

The following is a guest post written by Kristina Jaramillo, President of Personal ABM….

intent driven ABM

Intent-Driven ABM & Programmatic: Awareness, Then Engagement

Note to self: Walk before you run. That is the message as it relates…

marketing sales customer success

How Marketing, Sales, and Customer Success Teams Can Save Resources Using Intent Data

When one revenue-generating team is operating inefficiently, it has an adverse effect on the…

top intent data challenges

Tackling Top Intent Data Challenges Among B2B Marketing Teams

Intentsify recently shared a research report that looked at the usage of intent data…