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Digital Campaign Planning: The Ultimate Template to Boost Leads and Pipeline Growth
Boost lead generation and pipeline growth with our comprehensive digital campaign planning template. Align content syndication and display advertising tactics for maximum impact.
How Intent Data Can Boost Your Paid Search Advertising ROI
Intent data looks at how consumers behave at every step of the buying journey and can help smart advertisers build highly tailored paid search campaigns.
The Complete Guide to Content Syndication for Marketing Success
Content syndication is a form of 3rd-party demand generation that uses media partners to distribute your branded content to reach broader audiences.
6 Steps To Build A Winning Demand Generation Strategy
Learn how to build a signal-based marketing and B2B demand generation strategy that drives high-quality leads.
How Device-Level Targeting Empowers B2B Marketers to Reach the Entire Buying Group
Where digital advertising, with its ability to provide targeted and personalized messaging emerges as a powerful tool for B2B marketers.
Conquering the Committee: Engaging B2B Buying Groups with Content Syndication
Learn the nuances of engaging buying groups with content syndication to increase your conversion rates and accelerate your pipeline.
A Costly Demand Gen Mistake: Not Nurturing Content Syndication Leads
Not nurturing content syndication leads is a good way to waste B2B marketing budgets. Here’s how to fix that problem.
How Smart Demand Gen Teams Are Activating Intent Data
B2B demand gen teams must adapt to an ever-changing landscape when activating intent data….
A B2B Marketer’s Perspective: Lead Generation Reimagined with Intent
As a B2B marketer myself, the new year brings new goals and new expectations…
How to Synchronize Display Advertising and Content Syndication Programs
Learn how to make display advertising and content syndication programs work in harmony and start generating more demand than ever before.
How Demand Gen Marketers Can Optimize Content Syndication
Learn how to optimize content syndication strategies by following these tips and ensuring intent data is powering this tried and true tactic.
ABM Metrics: How to Gauge Short- and Long-Term Marketing Success with Your ABM Program
Learn how to prepare for ABM strategy and what goals to track in the short- and long-term. Use ABM metrics gauge for success.
