Samantha DeLeo
Launching Intent-Activated Content Syndication Campaigns
The 5-step framework for building an intent-activated content syndication strategy that drives pipeline, precision, and real ROI.
AI in B2B Marketing: Beyond Chatbots
Go beyond chatbots. See the real impact of AI in B2B Marketing, from smarter lead scoring to Agentic AI, and accelerate your pipeline.
Marketing to Gen Z: Meet the Challenge Now
Gen Z is here, and they’re not just the future of your customer base…
Creative Email Subject Lines: Increase Open Rates with These Techniques
You could write the world’s best email, but if your subject line is boring,…
Top B2B Email Marketing Mistakes and How To Avoid Them, According to Experts
If you’re running email campaigns for your B2B brand and not getting the results…
9 Corporate Gift Ideas That Impress B2B Clients
Corporate gift ideas are often boring and forgettable. You’ve probably received your fair share…
State of B2B Social Media: 2025 Trends and Tactics
B2B social media trends have come a long way. What used to be just a place…
How To Use AI In B2B Marketing
The artificial intelligence (AI) revolution is no longer “on its way.” It’s here. In…
The Power of Social Proof: Using Case Studies and Testimonials to Close Deals
Boost B2B sales with proven social proof strategies. Learn how to leverage case studies and testimonials to build trust and close deals.
AI Is a Content Tool, Not a Replacement
Learn the top actions to use AI for in content creation while avoiding automated pitfalls. Discover how to use AI as a tool not a human replacement.
