David Crane
Demand Generation vs Lead Generation: Why B2B Marketers Shouldn’t Confuse Them
The terms demand generation and lead generation have often been—and often continue to be—used…
How to Troubleshoot & Optimize Your Content Syndication Program
A version of this article was first published on CMSWire.
Key Reasons 90% B2B Marketing Teams Are Adopting Intent Data
While attending Forrester’s B2B Summit a few weeks ago, I noticed a lot of…
The Future of Cookies & Intent Data: Interview with Charlie Tarzian
Last week Charlie Tarzian penned a guest post for the Intentsify blog that discusses…
The Future of B2B Marketing: Envisioning a World Without Cookies
Though cookies have been around since 1994, there is a good chance that like…
New Survey Report: The B2B Marketer’s State of Intent Data
I’ve always found a lot of value in B2B marketing surveys. Done well, they…
What Are The Biggest Ways Teams Underutilize Intent Data?
Intent data is gaining more and more traction as we move further along into…
How To Use Intent Data to Identify Prospects’ Buyer Journey Stages
I was recently asked during an episode of Stop the Sales Drop video panel…
The Checklist for Launching 3rd-Party Demand Generation Campaigns
What is 3rd-Party Demand Generation? Third-party demand generation—including content syndication—refers to programs that leverage…
Intentsify Achieves 4x Growth in Back-to-Back Years, Appoints Executives to Accelerate Product Development, Sales & Customer Success
FRANKLIN, Mass, March 3, 2021—Intentsify, the leader in intent-data activation software and solutions, today…
35 Intent Data Terms Every B2B Marketing and Sales Leader Should Know
Intent data’s importance among B2B marketing and sales disciplines is rising, as more teams…
Are You Guilty of Any of These 7 Content Marketing Mistakes?
A version of this article was originally published on CMSWire. Much about B2B marketing…
