Intent signals are powerful, but they often leave marketers wondering about the "why" behind prospects’ research behaviors. This October, we've added a new dataset to amplify the intent, firmographic, and technographic data already available. Business Events tracks 28 categories of major organizational changes.
Why It Matters
B2B marketers know that only a limited portion of the market is actively buying at any given time (sometimes as low as 5%). Our new Business Events Data feature helps you uncover hidden potential in both the active and the dormant accounts. By combining intent signals with real-time business event triggers, GTM teams can gain a richer, more contextual view of target accounts — their interests, needs, and readiness.
This significant enhancement to Intentsfiy Orbit's capabilities allows you to not only identify in-market accounts, but also understand the broader context of their business activities. Whether it's a recent funding round, a merger, a new product launch, or a leadership change, these events can signal opportune moments for engagement. By leveraging this timely intelligence alongside Intentsify’s robust intent data, you can better prioritize target accounts, personalize your outreach, and ultimately increase conversion rates and sales velocity.
Key Benefits and Features
Expanded targeting: Discover new opportunities early and identify business events related to forthcoming buying cycles.
Timely, personalized engagement: Time your outreach and align your messaging with research activities and significant business changes for more relevant interactions.
Smarter prioritization: Combine intent signals with Business Events Data to engage high-potential accounts with greater precision.
Enhanced view of the customer: Complement intent, firmographic, and technographic data with concrete business signals for a comprehensive view of account potential.
Comprehensive coverage: 28 business event categories monitored across 70 million accounts offer wide-ranging insights into organizational changes.
Up-to-date information: Bi-monthly updates ensure data remains current and actionable.
Seamless access: Fully incorporated into existing intent models, enhancing current workflows.
Focused segmentation: Create audience segments based on both intent and specific business events.
Nuanced analysis: Cross-reference business events with intent signals for detailed account prioritization.
Leveraging Recency and Intent
Business Events Data adds a crucial timing element to intent data, enabling sales and marketing teams to elevate their strategies. By identifying accounts showing both research intent and recent relevant business changes, teams can gain a fuller picture of potential opportunities and engage prospects at the most opportune moments.
With this powerful combination, GTM teams can navigate the B2B landscape with greater precision, uncovering hidden opportunities and engaging accounts when they're most likely to be receptive.
