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Intent Data
How to Maximize ROI and Pipeline Impact with Intent Data
B2B marketers are constantly under pressure to drive lead generation, shorten sales cycles, and -
Intent Data
3 Reasons You're Struggling to Use Intent Data
Innovations in online behavioral data have driven a rapid evolution in GTM strategies, which are -
Intent Data
Intent Data: How B2B Marketers Use it to Unlock Growth and Scale Output
In today's hyper-competitive B2B landscape, achieving exponential growth requires a strategic shift -
Intent Data
12 Days of Intent Data Use Cases
92% of B2B teams are investing in intent data. Most of them don’t know how to effectively use it. -
Intent Data
How Intent Intelligence Fuels Winning GTM Strategies
As we look forward into the new year, you’re likely thinking about how your team can modify -
Intent Data
Intent Use Case: Message Development & Content Creation
If you asked a group of B2B marketing and sales leaders how they use intent data, most would say -
Intent Data
ABM Platforms vs. Intent Data Solutions: Key Differences and Use Cases
Account-based marketing (ABM)platforms and intent dataare solutions that have made their way -
Intent Data
ABM Metrics: How to Gauge Short- and Long-Term Marketing Success with Your ABM Program
“I tried ABM but it didn’t work” is a common statement from B2B marketers. All too often -
Intent Data
Smarketing for ABM Success: 5 Steps to Achieve Sales and Marketing Alignment
Sales and marketing are critically important to the account-based go-to-market and intent data
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