Beyond MQLs: Why Buying Groups Are the Future of B2B Marketing
"If marketing can hit their number while the business misses theirs, the number didn't mean anything."
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Love at First Swipe? Building an Intent-Driven Nurture Strategy
What do online dating and B2B Marketing have in common?
How B2B Marketers Use Display Advertising to Reach the Right Audience
Cutting through the noise and reaching the right decision-makers can feel like navigating a…
Leveraging Intent Data Throughout the B2B Buyer’s Journey: A Revenue-Acceleration Guide
In the developing landscape of B2B demand generation, creating impactful content requires a laser…
How Device-Level Targeting Empowers B2B Marketers to Reach the Entire Buying Group
The B2B landscape is no stranger to the concept of buying groups. Gone are…
Insights to Impact: How Intent Data Fuels B2B Buying Group Engagement
As the B2B buying journey becomes more intricate, navigating the dynamics and decision-making processes…
Conquering the Committee: Engaging B2B Buying Groups with Content Syndication
Gone are the days of single-handed decision-making. Today’s B2B purchases involve a complex web…
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How to Use Intent Data to Detect Customer Churn Before It Happens
Customers don’t always announce their departure with a megaphone. Signs of displeasure are often…
Why We Love Intent Data, and Why You Should Too
As a marketing team here at Intentsify, working with intent data has become second…
The Who, What, Where, When and How of Intent Data
Identifying, engaging, and acquiring customers to generate revenue in today’s dynamic B2B markets has…
The Truth Behind 5 Common Intent Data Misconceptions
Intent data has emerged as a powerful tool for many go-to-market use cases–the most…
5 Intent Data Best Practices for Improved Segmentation
In today’s B2B landscape, intent data is one of the most talked about topics…
A Costly Demand Gen Mistake: Not Nurturing Content Syndication Leads
Intent data — used by both marketing teams and their publisher and media partners…
